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Shazam Unveils International Expansion Plans
Shazam Entertainment, the pioneering audio technology company, has today revealed its plans for global expansion. The company has secured 10 international contracts, making its music recognition service available to a potential audience of over 450 million mobile phone users worldwide.
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Shazam already boasts a world's first in music recognition technology. Since its launch in August last year, it has successfully introduced a consumer service to the UK, which allows music fans to use their mobile phone to identify any track using just their handset. After the music has been identified a user then has the option to download the ringtone, send a Songmail to a friend and purchase the CD from their 'Tag List' on the website. In the UK alone, consumers have already 'tagged' over 2 million tracks.
Shazam's strategy is to partner with media owners and mobile network operators to launch in overseas markets. Shazam's technology allows its partners to launch a music recognition service under their own brands. This extends brand penetration and encourages increased loyalty, while driving an immediate incremental revenue stream.
"We are demonstrating how successful the Shazam Service is, by rapid growth in the UK, and this gives us a great case study for new partners" said Jerry Roest, CEO of Shazam Entertainment. "It's something consumers have adopted as part of their mobile life, and used again and again. The success of the UK service has demonstrated the real revenue benefits we can offer our partners – whether they're operators or media owners."
"Since the launch of our service in the UK, Europe has been a key focus for us. We're now looking to expand our sights further and have made great inroads into the Asian and Oceanic markets. Our focus for the future is to cement deals in the remaining parts of the globe – North and South America, Africa and the Middle East."
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