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Shazam Steps In To Revolutionise Broadcast Monitoring Sector

Shazam Entertainment, the pioneering UK-based audio technology company, today announced details of its launch into the broadcast monitoring industry. Using its proprietary music recognition and identification technology, Shazam will bring new levels of accuracy and efficiency to the multi-billion pound airplay reporting and royalty distribution sector. 

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Shazam already boasts a world's first in mobile music recognition technology. Since its launch in August last year, it has successfully introduced a consumer service into several countries round the world, which allows music fans to use their mobile phone to identify any track using just their handset. After listening to a music clip lasting just a few seconds, Shazam sends the user an SMS with the title and artist from its vast music database. In the UK alone, the reference database comprises 1.8 million tracks.

The technology is now set to be integrated into existing airplay reporting techniques, and will provide performance rights organisations worldwide with dramatically better measurement for royalties from radio, internet and TV play.

Shazam's technology currently has a number of patents pending. It is fully scalable and can blend different levels of speed, accuracy and noise-resilience, making it ideal for the broadcast monitoring sector. The statistics supporting Shazam's technology are industry-leading. The company can monitor with a signal to noise ratio of up to -9db, a level unprecedented anywhere else in the industry. With the support of one of the world's largest music databases, Shazam has a recognition accuracy of 99% for FM quality music and its response time is measured in milliseconds.

"This is an extremely exciting time for Shazam," said Philip Inghelbrecht, Business Director at Shazam. "Music broadcast monitoring is frequently done manually or on a sampling basis only. We have found a way to use our software on a large scale to assist both broadcast monitoring companies and performance rights organisations. The strength of our technology not only brings significant cost savings to the table, but also opens the door to new and innovative solutions such as the detection of library music embedded in radio and TV s."

Jerry Roest, CEO of Shazam Entertainment, said, "We have already used our technology to demonstrate commercial success, following the launch of a mobile music recognition service in the UK and with our international partners. We are in a unique position now in that we have a technology that is capable of operating on the scale that is required to revolutionise the broadcast monitoring industry."

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