MI2N
Music Industry News Network
WEDNESDAY, JANUARY 18TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Tech News (more headlines) 09-01-2003

Sony DADC Launches N-CD - The Exclusive Ticket To 'Bonus And More'

Bookmark and Share

Sony DADC announces the launch of the n-CD. This exclusive concept allows the placement of premium content on top of a conventional CD granting only owners of an original access to the bonuses via Internet. The n-CD is a unique direct marketing tool with one-to-one marketing opportunities for music labels, games publishers and software businesses offering exclusive cash-value features for their consumers. Modern disc identification technology ensures that these premium features are exclusively reserved for only one user of an original disc. As a first, Sony DADC will present this new innovative solution to the music industry at the PopKomm exposition in Cologne, Germany from August 14-16, Hall 7, Booth B61. n-CD pairs disc content with a secure web link, which is solely accessible via a unique identification number inscribed on the disc. When a user browses the secure link, valuable information on his online and purchasing preferences is generated for future marketing activities. Disc identification technology ensures that only owners of an original disc can access the bonus area. This disc identification method connects the disc with the secure web link. Business can use the data as a basis for upcoming offers and to tailor marketing offers to the customer. With the n-CD one-to-one marketing and customer relationship management is now becoming reality for the entertainment and information business.The premium site is a vehicle to reward users with promotions or cash-value benefits. Businesses can implement lotteries, offer vouchers and therefore award loyal customers.  

"Current ideas are to offer consumers access to major discounts, such as on concert tickets, or to install a bonus point system comparable to an airline"s frequent flyer program. Therefore, the consumer is receiving a tr ue cash value for his purchase," says Martin Prieler, Product Manager at Sony DADC.  "The n-CD creates a win-win situation for businesses and their customers. This revolutionary concept is the first solution in providing consumers additional value, which is actually worth money. Labels on the other hand have created a true incentive for purchasing a disc and can benefit from the tracking and security options."

With the n-CD solution Sony DADC has created a good reason for consumers to purchase discs instead of copying or downloading them. The n-CD answers the question: "Should I purchase a disc when I can copy or download it for free?" with a definite "yes". Customers buying an original will receive more than just the listening and entertainment experience advertised on the product's label. These customers will enjoy a great deal offering additional exclusivity and access to bonus" worth real cash. The customer is rewarded with a bundle of benefits unlike their counterparts who chose to copy. One disc means one identification number and one user taking advantage of the benefits via secure web link. Offers are exclusively reserved for one n-CD identification number only.

Sony DADC offers the n-CD in several combinations. The n-CD can consist of an audio or ROM session and allows the combination of both. Additional add-ons are copy control solutions. Key2audioXSTM copy control is designed specifically for the audio session and SecuROMTM offers leading protection against illegal copying of the CD session.  The technology behind this exclusivity concept is Postscribed IDTM allowing the automated inscription of unique data on each disc after the discs have been manufactured. This procedure is integrated in the mass production process and the code is readable by any CD drive. As the world's largest producer of pre-recorded optical discs, Sony DADC supplies a full line of high-quality products and services for the music business. Services include digital authoring, editing, copy control, graphic design, mastering, replication, packaging, distribution and fulfilment for CD-Audio, CD-ROM, DVD and Super Audio CD.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Versatile Haitian American Singer/Songwriter Natalie Jean Releases New Dance Remix

Troy Ave. Featured On New Single 'Crooklyn To Wacocaine' By Hustler E From 'Wacocaine' Fame On Wacocaine 5 Album

Killer Tracks Releases "Tray Dahl & The Jugtime Ragband"

Gig Performer Software Elevates Live Performing Experience Providing Complete And Effortless Control Over A Live Music Rig

Toronto's K-Slick Realeases New Music Video

Singer/Songwriter Katie Garibaldi Original Christmas Song Out Now!

Anthony Caceres Releases Smooth Jazz Single "A Very Special Christmas"



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» UK Live Music Industry Calls For Change In Licensing Laws For Entertainment Events
» Audials Music Rocket – The New Alternative To Streaming Music
» Billboard Names REPUBLIC RECORDS #1 Label Of 2016
» NMPA And YouTube Reach Agreement To Distribute Unclaimed Royalties
» DIGITALRADIOTRACKER TRACKS INTERNET RADIO SPINS
» AMPAL Elects BMG Australia Managing Director Heath Johns To Its Board Of Directors
» ASCAP Relaunches Website And Member Portal
» Legendary Musicians And Music Executives To Be Honored At Heavy Metal Hall Of Fame
» WARNER/CHAPPELL PRODUCTION MUSIC DEBUTS “COLOR TV” AND “ELBROAR” CATALOGS
» The Watters Win Indie Award


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» The Wu-Force Self-Titled Debut EP Out For Lunar New Year
» Grammy Museum Plans International Expansion In China
» Midem Artist Accelerator Call For Entries Open
» DPA Microphones Launches New Chinese Website
» Mercedes-Benz Extends Naming Rights Partnership For Mercedes-Benz Arena In Shanghai
» MusicDish*China Caps Busy 2016 Music Touring Season Across China
» Second Hand Rose In 2016 - Bringing Chinese Rock Into The Mainstream
» Fulcrum Acoustic Appoints Ease Audio Group As Distribution Representative For China
» Black Kirin Opens 2017 With New Members At Beijing's Yugong Yishan
» World Creators Forum Held In Beijing
» Jungle Boogie - Outline Sound At South China's Top EDM Festival
» VersusMedia Launches New Website For Its Film Music Service

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2017 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.