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Tech News (more headlines) 09-01-2003

Sony DADC Launches N-CD - The Exclusive Ticket To 'Bonus And More'

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Sony DADC announces the launch of the n-CD. This exclusive concept allows the placement of premium content on top of a conventional CD granting only owners of an original access to the bonuses via Internet. The n-CD is a unique direct marketing tool with one-to-one marketing opportunities for music labels, games publishers and software businesses offering exclusive cash-value features for their consumers. Modern disc identification technology ensures that these premium features are exclusively reserved for only one user of an original disc. As a first, Sony DADC will present this new innovative solution to the music industry at the PopKomm exposition in Cologne, Germany from August 14-16, Hall 7, Booth B61. n-CD pairs disc content with a secure web link, which is solely accessible via a unique identification number inscribed on the disc. When a user browses the secure link, valuable information on his online and purchasing preferences is generated for future marketing activities. Disc identification technology ensures that only owners of an original disc can access the bonus area. This disc identification method connects the disc with the secure web link. Business can use the data as a basis for upcoming offers and to tailor marketing offers to the customer. With the n-CD one-to-one marketing and customer relationship management is now becoming reality for the entertainment and information business.The premium site is a vehicle to reward users with promotions or cash-value benefits. Businesses can implement lotteries, offer vouchers and therefore award loyal customers.  

"Current ideas are to offer consumers access to major discounts, such as on concert tickets, or to install a bonus point system comparable to an airline"s frequent flyer program. Therefore, the consumer is receiving a tr ue cash value for his purchase," says Martin Prieler, Product Manager at Sony DADC.  "The n-CD creates a win-win situation for businesses and their customers. This revolutionary concept is the first solution in providing consumers additional value, which is actually worth money. Labels on the other hand have created a true incentive for purchasing a disc and can benefit from the tracking and security options."

With the n-CD solution Sony DADC has created a good reason for consumers to purchase discs instead of copying or downloading them. The n-CD answers the question: "Should I purchase a disc when I can copy or download it for free?" with a definite "yes". Customers buying an original will receive more than just the listening and entertainment experience advertised on the product's label. These customers will enjoy a great deal offering additional exclusivity and access to bonus" worth real cash. The customer is rewarded with a bundle of benefits unlike their counterparts who chose to copy. One disc means one identification number and one user taking advantage of the benefits via secure web link. Offers are exclusively reserved for one n-CD identification number only.

Sony DADC offers the n-CD in several combinations. The n-CD can consist of an audio or ROM session and allows the combination of both. Additional add-ons are copy control solutions. Key2audioXSTM copy control is designed specifically for the audio session and SecuROMTM offers leading protection against illegal copying of the CD session.  The technology behind this exclusivity concept is Postscribed IDTM allowing the automated inscription of unique data on each disc after the discs have been manufactured. This procedure is integrated in the mass production process and the code is readable by any CD drive. As the world's largest producer of pre-recorded optical discs, Sony DADC supplies a full line of high-quality products and services for the music business. Services include digital authoring, editing, copy control, graphic design, mastering, replication, packaging, distribution and fulfilment for CD-Audio, CD-ROM, DVD and Super Audio CD.

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