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Tech News (more headlines) 08-26-2003

SRS Labs' Circle Surround Continues To Gain Momentum In Surround Music Industry

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SRS Labs, Inc., a leading provider of innovative audio, voice and semiconductor technology solutions, today announced that Arbors Records has chosen Circle Surround ("CS") to deliver 5.1 surround sound over the standard compact disc format. The patented Circle Surround technology, which can be played back on existing CD players, sets itself above competing technologies that specifically require DVD-Audio or special playback equipment and is therefore quickly being adopted by leading industry and broadcast professionals. Networks who have telecast programming in Circle Surround over the past few months include ABC, CBS, ESPN, Fox, FX and PBS. The first Circle Surround-encoded release from Arbors Records features The Michiko Ogawa Quartet, with several more releases slated for a later date. Michiko Ogawa is a celebrated Japanese pianist making her American debut on Arbors.

Circle Surround is the ideal solution for creating CDs in 5.1 surround sound because it is universally compatible with all types of CD players and A/V receivers. If a listener has a standard CD player and standard stereo speakers, the Circle Surround algorithm actually creates a more detailed and immersive stereo image than regular stereo. For those home theater installations with a 5.1 speaker system, Circle Surround encoded CDs can be decoded into full surround sound by most of the existing home theater receivers that include a matrixed surround system, such as Dolby Surround or Dolby Pro Logic, subject to the limitations of the decoder. To enjoy the most powerful and dramatic surround sound experience, a Circle Surround II receiver is suggested, such as those manufactured by Marantz, Kenwood, Theta Digital, Accuphase, or a software DVD player from Orion Studios. Listeners with CS II decoders truly get the most compelling and rich surround sound while those without decoders will enjoy a dynamic stereo sound that they have never experienced before.

Mat Domber, president of Arbors Records said, "Choosing SRS Circle Surround was one of the easiest decisions we've made because it is a high quality, universally compatible technology that allows us to mix only one version that can be enjoyed by everyone. Our listeners are true jazz aficionados, so it is important that we give our fans the ability to enjoy a new dimension in surround sound while at the same time providing a wonderful listening experience to those who choose to listen in stereo."

Mike Canevaro, director of sales for professional audio for SRS Labs is pleased to welcome Arbors Jazz to the growing list of CS users. "Circle Surround is making significant inroads with many facets of the entertainment industry in a very short time. This represents a breakthrough for record labels because it extends the life and value of the compact disc format by adding surround sound as a feature. Having such a recognized name in the recording industry choose this technology proves once again that CS is becoming the preferred solution for recording in surround sound."

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