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Band News (more headlines) 08-05-2002

"Y'All Can't Deny It" - Rapper Fabolous Promotes Reebok Classic In New Television Ad

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Canton, MA (August 1, 2002) – A self proclaimed fan of throwback fashion, hip-hop's rising star, Fabolous says in Reebok's latest television ad, "Reebok Classic is the hottest thing loose." Sporting the Classic Leather Blaze, Fabolous is depicted in a youthful, edgy 30 second spot that will debut on August 7, 2002. 

With one platinum album under his belt, "Ghetto Fabulous" featuring chart topping hits such as "Youngin' (Holla Back)" and "Can't Deny It," the Brooklyn bred rapper is currently in the studio working on his sophomore album, "Street Dreams" debuting in stores October 29th."

"Fabolous is an up and coming icon in the hip-hop community," said Brian Povinelli, director of Reebok advertising. "His involvement represents Reebok's evolution of the Classic collection by taking retro silhouettes and giving them a modern flavor."

Fresh for fall 2002, the Footlocker exclusive Classic Leather Blaze is offered for both men and women for a suggested retail price of $65. Inspired by a traditional running shoe, the Classic Leather Blaze features an athletic look with ultra clean styling, soft leather upper and die-cut midsole. 

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