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Business News (more headlines) 06-24-2001

Case/Giraldi Team Up For "Loaded"

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Newly Formed Production Company Launched With June Premiere of New Ricky Martin Video

NEW YORK, June 21 -- Acclaimed commercial and music video director Bob Giraldi has reunited with partner and veteran manager Carol Case to launch their new production company, Case/Giraldi Media. The Company's first project will be "Loaded," the much anticipated music video from music sensation Ricky Martin.

With 2,500 commercials and music videos, Giraldi has garnered over 500 major industry awards. Giraldi both wrote and directed the Michael Jackson "Beat It" music video, which is considered one of the single biggest influences in the music industry.

Following the success of Will Smith's "Just the Two of Us" video, the team of Case/Giraldi decided to make it permanent by forming their own partnership. With Case's expertise, Case/Giraldi was able to negotiate one of today's hottest artists and marry it to one of today's greatest all-time music video directors. Case executive produced both videos, while Giraldi wrote and directed each.

Giraldi says of his new alliance with Case, "A truly beautiful and uniquely possessed woman and partner ... I'm lucky to have her."

"Bob's passion for telling a great story is inspiring. He has an indescribable ability to capture on film the essence, the spirit, the heart of a moment. It's that intangible gift that makes Bob a remarkable partner and friend" states Case of Giraldi.

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