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Label News (more headlines) 12-20-2017

4.0 World Music Signs It's Newest SuperStar..Ivan Pratt

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Website: http://www.40worldmusic.com/
NEW YORK, NY - 4.0 World Music welcomes Ivan Pratt to it's roster of SuperStars. The worldwide deal will include music, publishing, film and television on all platforms.

Born and raised in Baltimore, MD, Ivan listened to all kinds of music from Blink 182, Green Day and Pharrell to Jay Z, Eminem and Three 6 Mafia. After an injury destroyed his aspirations to play football, all of his thoughts and energies went into music. Years later tragedy would strike again with the loss of his best friend due to suicide and the senseless murder of his older brother. One day while hanging with other musicians, Pratt was asked to enter a vocal booth and the rest was history.

"I've been waiting for an artist like Ivan Pratt for a very long time", says CEO Erick "Mr. Major" Shervington. "As a producer you wait for moments define your career. Ivan is an artist that pushes the envelope to the edge and will smile in your face while doing it. The music is motivating and honest...the sign of a innovator".

Ivan has begun production of his debut album with Mr. Major. "Meeting Erick was an amazing experience", says Ivan. "From the second we entered the studio, I seen my music career going to an entirely different level and I am very grateful to have such great talent in my corner. It's about to be legendary."

Ivan Pratt's 4.0 World debut song "Taste" is available now worldwide.


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