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Business News (more headlines) 11-04-2017

Orangewood Guitars Launches First Line Of Millennial-Focused Guitars & Ukuleles Under $200

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Orangewood, a new generation guitar brand based in Orange, CA, announced the launch of its first collection of acoustic guitars and a ukuleles available for purchase today. With all its guitars priced starting at $125, Orangewood provides options for all players, from beginners to seasoned musicians, who want a high-quality guitar or ukulele at a price set below usual market value. In addition, to ensure top quality, each instrument is designed and inspected with the highest standards by a team of professional guitar technicians for the best "out of box" experience. With its socially responsible mission, Orangewood succeeded in building a business model to give back and support music education by maintaining its online sales approach. With every purchase, Orangewood will support music education.

Orangewood was created by Eddie and Sooj Park, two brothers who moved to California from Korea in 2004. Growing up as musicians, they noticed a need in the market for affordable yet quality acoustic guitars. "We saw the lack of popularity and representation of the guitar in our generation. Our solution is to offer quality, affordable, and easy-to-access guitars through the best direct-to-consumer buying experience we could come up with," says Eddie Park. Orangewood's eCommerce-centric sales and distribution model entails a direct to consumer price advantage and superior customer experience. Also, Orangewood will support music education with every guitar purchased – as it is Orangewood's vision to promote music education in the younger generation and empower people through music.

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