MI2N
Music Industry News Network
SATURDAY, OCTOBER 20TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Label News (more headlines) 11-01-2017

WITHIN And Universal Music Group To Bring Premium Immersive Experiences To Music Fans

Bookmark and Share

VR/AR entertainment and technology company WITHIN and Universal Music Group (UMG), the world leader in music-based entertainment, announced a new strategic alliance to create and develop augmented reality and virtual reality music experiences featuring artists from UMG's roster.

WITHIN and UMG will work together to create multiple immersive experiences that will be distributed on WITHIN's app. In addition to providing consumers with premium experiences, the partnership also aims to expand and integrate augmented and virtual reality across the creation, production, marketing and promotion of new musical tracks, from the recording studio to the release parties, concert stages and beyond.

"Music is one of the most uniquely transformative mediums of human expression; combining it with immersive AR and VR experiences creates a new artform exponentially more powerful than the sum of its parts," said Chris Milk, Co-Founder and CEO of WITHIN. "This partnership allows us the incredible opportunity to work with top artists at UMG to create ever more meaningful and expressive immersive music experiences."

"We are huge admirers of Chris's innovative and creative work in music and VR, as well as the premium experiences WITHIN offers to music fans," said Michele Anthony, Executive Vice President at UMG. "Working with our labels and artists, UMG has produced numerous VR experiences and this agreement will help evolve our strategy. Together, UMG and WITHIN will push the boundaries of how audiences experience music and create new ways for artists to forge deeper connections with their fans."

WITHIN is the premier destination for immersive stories and experiences. The company currently offers the best immersive experiences from renowned creators, including two music experiences in partnership with UMG artists. Earlier this year, WITHIN created an interactive, colorfully animated VR music experience for The Chemical Brothers' song "Under Neon Lights" featuring St. Vincent. Using a new technology called WebVR, it is accessible through all major web browsers. Last year, the company also distributed the exclusive worldwide premiere of "KIDS" by OneRepublic on its app.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Tony Carlucci & Dynamic Destony Releases New LP "A New Day"

Laura Angelini Makes Birthday World Event

Killer Tracks Delivers The Music For A NASA Moon Video

John Keenan Taking It To The Next Level

Royale - Playground (Single)

Make A Wish With Catherine Duc's 'Stargazing' Remix Of Ben Hobbs' 'Blind To You'

Asian Pop Queen Celest Releases Debut English Single/Video "I Got Him"



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» indieOn Connects Music To The Blockchain And Creates Better Experiences For Artists And Music Fans
» Roland Announces SRX KEYBOARDS Software Synthesizer For Roland Cloud
» Riptide Music Group And Armada Music Partner Up For Sync Representation In The US
» Set Before Us Reveal New Avalanche Music Video
» IRYNE ROCK RELEASES ‘YOU ARE MY SHEPHERD’ TO CHRISTIAN RADIO
» WORD UP! International Award Winning Songwriter Turns Her Pen To Inspirational Gospel Music While Retiring To The Superstars!
» OC’s The Shakes Featured On StacksFX Blog
» IES 18 Explodes With WARPED Kevin Lyman’s 1st Appearance After 24 Year Run
» Rick Vines Debut Release "So Happy!"
» STYX’S ROCK TO THE RESCUE EXTENDS A HAND TO VICTIMS OF DEVASTATING CARR FIRE IN NORTHERN CALIFORNIA WITH DONATION TO THE SHASTA REGIONAL COMMUNITY FOUNDATION


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Live Nation Electronic Asia Inks Deal With Budweiser For Creamfields Festivals
» Andy Ma Appointed Warner Music China CEO
» IndieOn Connects Music To The Blockchain
» The 2018 MIDEM Silk Road International Music Alliance Signing
» Screen Music Connect To Explore The Music Of Film, Television And Interactive Media
» Fred Casimir To Develop BMG's Global Recordings Business
» 13 Music Label Sold To MTN
» CISAC 2018 Annual Report
» MusicDish Announces A Love Electric 2018 China Tour
» Darcus Beese Named President Of Island Records
» Avant-Garde Label Maybe Noise Launches In Beijing
» Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2018 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.