MI2N
Music Industry News Network
FRIDAY, JUNE 23RD
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 06-14-2017

Merlin Member Survey 2017

Bookmark and Share
A great leap forward, with one step back

Audio streaming growth outstrips video 3-to-1 as distributions to independent labels hit $353m

8th June, New York: - Merlin, the global digital rights agency for the independent label sector, will today unveil results of their 2017 member survey at A2IM’s annual meeting.

Now in its fifth year, the survey draws on responses from hundreds of independent record labels and distributors across 40 countries - tracking changes to their busi-ness over the past calendar year, as well as current trends and developments.

As with previous years, the results are complemented by an updated analysis of Merlin’s revenue distributions.

Representing the most valuable set of rights outside of those controlled by the three major labels, Merlin’s 700-strong membership commands in excess of 12% of the global digital recorded music market across more than 20,000 labels - including such globally-recognised label brands as Beggars Group, Domino, Epitaph/Anti, Kobalt Music Recordings, [PIAS], Secretly Group, Sub Pop and Warp Records.

HEADLINE FINDINGS

MERLIN REVENUE DISTRIBUTIONS UP 52% TO $353m
• Boosted by a significant uptake in audio streaming, year-on-year revenue distri-butions (April 2016-March 2017) to Merlin’s independent record label members increased 52% to $353m. Within the space of four years, revenues paid out to Merlin members have increased more than eightfold. In addition to a new multi-year global license agreement with Spotify (announced in April 2017), Merlin now has partnerships in place with 20 new generation digital music services, including SoundCloud, YouTube Red, Pandora, Google Play, Deezer, Vevo and KKBOX.

A GREAT LEAP FORWARD: AUDIO STREAMING COMES OF AGE
• Nearly two-thirds (64%) of Merlin members report that audio streaming accounts for the majority of their digital revenues. This marks a significant leap from 2016, when less than half (46%) said this was the case.

BUT ONE STEP BACK: VIDEO STREAMING UNDERPERFORMS
• Merlin continues to see only negligible growth from video streaming. According to an analysis of hundreds of billions of streams comparing the 12 months to March 2017 with the year before, revenue growth from audio streaming is outpacing that of video streaming at a rate of more than 3-to-1.

Concurrently, and similar to findings in 2016, 42% of members report that services such as YouTube account for less than 5% of their digital revenues. This equates to a significant market disparity, with video streaming services commanding ten times more users than audio streaming services - but returning less than a tenth of the revenues.

DIGITAL DOMINATES OVERALL BUSINESS REVENUES FOR TWO-THIRDS OF MERLIN MEMBERS
• In 2015, 55% of Merlin members stated that digital income accounted for over half their overall business revenues. Two years on, this is now the case for more than two-thirds (67%) of members. 39% state that digital income accounts for more than 75% of their overall business revenues.

CONSISTENT BUSINESS GROWTH FOR THREE YEARS IN SUCCESSION
• Despite a seismic shift from downloads to streaming, this is the 3rd calendar year in succession that two-thirds (66%) of Merlin members have reported growth of their overall business (year-end 2015 to year-end 2016). 83% say they are opti-mistic about the future of their business. 85% state that Merlin membership is im-portant to their business.

MERLIN MEMBERS’ MUSIC THRIVES ON PAID-FOR SUBSCRIPTION TIERS
• On audio streaming services, Merlin members’ music is favoured predominantly by paying subscribers. Despite improved performance on free ad-funded tiers, plays were still 19% higher on paid streaming tiers . Significantly, this pattern is repeated globally and wherever Merlin members’ repertoire is streamed.

STREAMING OPENS INTERNATIONAL OPPORTUNTIES
• Audio streaming’s global accessibility continues to present new international op-portunities for independent music. 42% of Merlin members report that over half of their digital revenues came from outside their home territory. By comparison only 17% reported the same for physical revenues.

Charles Caldas, CEO, Merlin, said:

“Over the past 12 months, we have witnessed a great leap forward. Audio stream-ing is now dominating Merlin members’ digital business, and we are continuing to see the vast majority of our independent labels thrive under what are very different market dynamics.

“As a global-facing agency, it is especially pleasing to see such consistent interna-tional growth, and the continuing over-performance of Merlin-licensed repertoire on paid subscription tiers. Clearly, the labels we represent and the artists they support hold a unique value to music fans the world over. The only relative step backwards is the industry-wide underperformance of video-streaming. If we can address this market anomaly, then the uplift across the business would be enormous.”

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

First Acts For ADE LIVE Announced: Hercules & Love Affair, Fatima Yamaha, Anna Of The North, Phlake, Vessels And More

Gospel Blues Singer/Songwriter, Kimberlee M. Leber, Reveals How To 'Fight The Good Fight Of Faith' In Her New Music Video

IndieNinja, An Artist Services Marketplace, Launches At A2IM Indie Week In NYC

Houston-Based Rapper Vile Intentionz And Guitar Instrumentalist Seismic Anamoly Release Their Latest Thought-Provoking Single "Solidz N Stripez"

'Where Is Your Heart?' From Award-Winning Album 'Pop' Released By NYC-Based Young Pals Music

Baserock Launches Immersive Bass-Frequency Backpack

GrooveShine New Album - So Cal Acoustic Funk Reggae & Instrumentals



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Merlin Member Survey 2017
» Baserock Launches Immersive Bass-Frequency Backpack
» Killer Tracks Launches GUM Tapes
» MusicDish Review: Kenn Rowell Music Video "It's Good To Be Back"
» Edison Research: Broadcast Radio Controls More Than Three-Fifths Of Canadian Listening
» China Music Licensing Pioneer Mathew Daniel Moves To NetEase Cloud Music
» IndieNinja, An Artist Services Marketplace, Launches At A2IM Indie Week In NYC
» THE BIRTHPLACE OF COUNTRY MUSIC KICKS OFF A SUMMER OF PERFORMANCES, CAMPS AND WORKSHOPS
» Suzann Christine's New Single "Dope Queen"
» Legendary Musician Proud To Be Named New Animals Asia Ambassador


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» MusicDish Music Releases In China: SLC, HearIM, Tom Ricci, Voodoo Swing
» ASCAP And YouTube Reach Multi-Year Agreement For US Performance Rights
» Supreme Court Rules Unanimously In Favor Of The Slants
» Longtail Music Provides An Alternative To The On-Demand Algorithm
» Magna Entertainment Invests In Rock Icon Label Loud & Proud Records
» Analysis Of Merlin's Revenue Distributions
» Rockwood Music Hall First Virtualized Venue To Livestream Concerts In VR
» Vivid Seats Reveals Summer Concert Pricing Preview
» Nick Brodeur Wins Studio Package From ReverbNation
» The Changing Face Of China's Music Market
» China Music Licensing Pioneer Mathew Daniel Moves To NetEase Cloud Music
» MusicDish Music Video Review: "CPR (Start Again)" By Metaract

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2017 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.