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Business News (more headlines) 06-11-2017

LiveXLive And Hangout Music Festival Enter Exclusive, Multi-Year Production And Worldwide Distribution Partnership

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Fans will enjoy a comprehensive live music experience on all connected devices from an award winning production team on the ground at the May 19th-21st festival in Gulf Shores, Alabama

Loton, Corp.'s subsidiary LiveXLive, the worldwide premium live music video streaming network, today announced that Hangout Music Festival has entered into an agreement with LiveXLive to produce, curate, and amplify the festival experience to fans around the globe. The strategic partnership kicks off at this year's festival, taking place May 19th-21st 2017 in Gulf Shores, Alabama.

LiveXLive's team of music industry veterans and streaming video innovators will produce both the festival audience's video experience in addition to the global live broadcast to connected devices. The executive team includes former leaders of Mandalay Digital Group, Warner Bros, EMI, Virgin Records, Atlantic Records, and Live Nation, among others.

LiveXLive's industry leading production and content teams will create a vivid, 4K viewing experience comparable to having a front row ticket and all-access pass. Programming will include premium quality live performance streams, DJ sets, artist interviews, as well as behind-the-scenes exclusives. Branded content opportunities are also being developed for select clients.

The live streams and original content are available globally on all connected screens via LiveXLive and its affiliate partner platforms.

"Hangout Music Festival is a favorite of fans and artists alike, for its unparalleled beach setting and its eclectic lineups which lead to spectacular, one of a kind performances," said Rob Ellin, CEO and Chairman of LiveXLive. "We're excited to be able to expand its reach exponentially and with the kind of quality production you'd expect from major studios and networks. It's a tremendous addition to our rapidly expanding roster of festivals and network of strategic partners."

The partnership with Hangout Music Festival is the latest example of a world-class music festival or venue looking to LiveXLive to implement a production and promotional strategy that will drive live audiences and viral views of the festival content. Since launching in May 2015, LiveXLive has broadcasted performances from the leading music festivals and venues including artists such as Katy Perry, Rihanna, Metallica, Maroon 5, Sam Smith, Elton John, Rod Stewart, One Republic, Bruce Springsteen, Fergie, John Legend, Avicii and others.

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