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Business News (more headlines) 04-25-2017

VidaPrimo Expands Into The Living Room With Music Choice

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Email: steven.fisher@vidaprimo.com
Website: http://www.vidaprimo.com
VidaPrimo, the premier Latin Music Video network, will distribute its vast library of video content via Music Choice, one of the world's largest programmers and producers of music and music-related content for multichannel video programming distributor (MVPD) subscribers. The content will be available via traditional set top boxes as well as on the go via Music Choice digital properties through TVE. The announcement was made by VidaPrimo Executive Vice President and General Manager Stephen Brooks. This marks VidaPrimo's first foray into distribution of its content through a television-centric platform.

"VidaPrimo is delighted to provide music video content for Music Choice and its new video offering," says Brooks. "In addition to mobile, desktop and streaming platforms, VidaPrimo's reach now includes the original 'home screen' platform - the television." VidaPrimo music video content, including brand new releases and all-time hits from its over 120 Reggaeton, Trap, Cumbia, Bachata, Electronic Dance, Rock and Pop artists, will be available across several of Music Choice's Latin video channels, including Musica Urbana and Tropicales.

The reciprocal agreement allows the partners to co-market each other's services to build a new audience for both brands. Damon Williams, Senior Vice President, Programming Strategy and Partnerships stated: "Music Choice is thrilled to include VidaPrimo's expansive library of content across our network. This partnership will strengthen our Latin content offering for our MVPD distributors and give us additional access to artists who are important to our efforts to connect with our audience through artist integration programs."

For Music Choice, VidaPrimo not only represents a strong consumer brand in Latin video content, but also brings its sales expertise onto the platform, allowing brands to connect with Latin Millennial consumers on any device.

About VidaPrimo:
VidaPrimo is a global media company that provides advertisers access to an exploding marketplace of US and Latin American Millennials as they consume the hottest content in the young Hispanic culture. Through agreements with more than 120 of the hottest Latin Rhythm artists, VidaPrimo is one of the largest Latin Music Multi-Platform Networks with presence across YouTube, DailyMotion, Amazon Video Direct and its owned and operated platform on VidaPrimo.com. With 60mm+ monthly views in the US and over 400mm across Latin America, VidaPrimo reaches 25 percent of US based Hispanic Millennials and an average of 20 percent of Millennials in Latin American countries. The VidaPrimo advertising platform leverages its massive reach of engaged Latin Millennials and connects them with brands through high quality in-stream video opportunities in front of premium content. Additionally, VidaPrimo offers creative product integration, custom video production and fan activation opportunities.

About Music Choice:
Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces originals that feature today's hottest established and emerging artists; offers thousands of music videos; and launched Music Choice Play, the music video, lifestyle and entertainment network for Millennials. For additional information log on to http://www.Musicchoice.com / Twitter: @MusicChoice / Facebook: http://www.facebook.com/Musicchoice

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