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Music Events (more headlines) 01-02-2016

Midem Marks Its 50th Edition With Eye Firmly On The Future Of Music

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Midem 2016 will see the music industry tradeshow celebrating its 50th edition with an event not just to mark its past success, but with a strong focus on the international music business and its future.

Organised by Reed MIDEM, the forthcoming edition of Midem, the leading B2B event for the international music ecosystem, takes place in Cannes, France, on 3-6 June 2016.

In its 50-year history, Midem has carved out a place as a unique deal-making platform, enabling representatives from the whole music sector to connect, whether they are from majors, independent labels, publishers, aggregators, distributors, artists, agencies, policy makers, tech superstars or music startups and all on an international level.

The international dimension of the music ecosystem will be at the core of next year's event, and will act as the central theme of Midem 2016 conference programme. It will examine how the music industry needs to build development strategies with a cross-border perspective and encompass best practices in digital, marketing, and monetisation from all around the world. The conference programme will also include case studies on new opportunities in the global music sector, debates on copyright reforms in the US and in Europe, and other emerging trends worldwide.

In 2016, Midem will offer new, unique tools to its existing matchmaking programme, including individual support to help delegates set up key business meetings in Cannes. "This new, personalised recommendation service is designed to ensure that Midem participants reap the maximum benefits from attending the event," notes Jérôme Delhaye, Director of the Entertainment Division at Reed MIDEM, organiser of Midem.

"The Midem music community expects to discuss deals and develop business. In order to help delegates, Midem will identify and recommend potential meeting partners for companies to contact in order to set up face-to-face discussions," adds Delhaye.

As part of the Midem 50th edition celebrations, music executives from around the world will be honoured at the inaugural International Midem Awards. This gala event will pay tribute to those who impact the music industry and will become a regular feature of future Midems.

The highly-acclaimed Midemlab and Midem Artist Accelerator competitions will continue to provide unique showcases for startups operating in the music ecosystem and artists seeking to take national success to an international level. Winners of the two competitions will be honoured during the International Midem Awards.

Live music will be in abundance in 2016 with a wide range of talent performing at the traditional Opening Night and Closing Night networking events and the celebratory Midem 50th Birthday Party. These celebrations will all take place in Cannes' most prestigious hotels, and will feature both hit groups and artists as well as new talent.

"Midem 2016 will focus on the core elements that have made the event important to the music industry for the past 50 years and beyond - its unique international reach, its business opportunities, its ability to bring together the established industry companies with the game-changing newcomers and the platform it offers for great talent. And we will have the chance to celebrate 50 years of serving an outstanding community that is dedicated to music," notes Jérôme Delhaye, Director of the Entertainment Division at Reed MIDEM, organiser of Midem.

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