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Business News (more headlines) 12-13-2015

Music Industry Innovation Saves UK Adele Fans 4.2m

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* Adele removed 18,000 'known or likely touts' from her pre-sale ticket release window
* This meant that touts were prevented from purchasing and more fans could buy face value tickets
* Media Insight Consulting estimate that 36,000 tickets were rescued from touts
* Media Insight Consulting research shows on average people are willing to pay 181 for tickets, meaning that Adele's move saved her fans 4.2m
* Media Insight Consulting research also showed that there were over 50,000 people willing to pay over 750 for each ticket, valuing the potential lost profit for touts at just over 29m

Media Insight Consulting CEO, Chris Carey, commented, "Adele's 25 has been smashing sales records and there has been incredible demand for her live shows. Her music has reached the masses and it's great to see her taking steps to protect her fans."

Carey added, "The resale of tickets has been a contentious topic in the live industry with professional touts making very large profits from an artist's biggest fans. Its fantastic to see the live industry innovating to ensure that more fans have access to affordable tickets when they first go on sale."

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