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ACUM Enters Strategic Collaboration With Israeli Startup Revelator To Provide Digital Music Distribution Platform
- Cloud-based music business SaaS company is first to bring affordable enterprise level tools to all artists, labels and managers to grow their business through an integrated sales and marketing intelligence dashboard
June 4, 2015 – Jerusalem, Israel – Revelator announced today a strategic collaboration with ACUM, the Israeli Performing and Mechanical Rights Society. Revelator will offer music distribution to ACUM’s 9,000 active members enabling them to monetize their digital content on top stores and services worldwide starting with iTunes.
Revelator addresses today’s music business back-office challenges by integrating sales, marketing, reporting and analytics into one unified system to provide unprecedented simplicity and efficiency for independent artists, managers, record labels and distributors.
The Revelator-ACUM collaboration enables independent artists, who own their sound recordings and control the rights to their own work, to use Revelator’s music distribution platform and retain 100% of their revenue.
“It is clear to us that this is a market that usually does not have any substantial outside financial backing,” said Yaniv Grady, ACUM’s Director of Marketing & Communication. “These are artists who, more often than not, work a second job in order to finance themselves. Therefore, we at ACUM have worked to give them the ability to use the Revelator platform to distribute their music and manage their sales information for free. This is another step in our effort to offer our members the tools so that they can take a more active role in the success of their music.”
Current music business software consists of tools with limited functionalities. As a result, independent artists without the services of a record label lack a turn-key and comprehensive solution. An integrated platform such as Revelator’s enables them to unify their sales and marketing data to better guide them on where to focus their efforts.
“ACUM members include many indie artists who are serious about growing their career, so it’s the perfect fit for a service like Revelator,” said Asher Bitansky, a notable figure in the Israeli music industry and EVP, Partnerships for Revelator. “The Revelator platform not only opens the door to worldwide stores and services, it provides a more complete and user-friendly framework for the artist who’s serious about growing as a business.”
“Our aim is to offer do-it-yourself artists with the same efficiency that we provide to our label clients. The first step is to provide a simple way to sell their music worldwide, but that’s only the beginning of the story. It’s become increasingly challenging to promote your work,” said music industry veteran Bruno Guez, founder and CEO of Revelator. “That’s where Revelator excels, in unifying the sales with the marketing, analytics and reporting.
“The idea is to offer independent artists a unified toolset to reduce the time and cost of using multiple services. It’s the first time ever that artists are going to have a simple and affordable way to automate all the functions of running their business; even calculating the royalty splits to other musicians, songwriters or producers they collaborate with.”
Revelator invites all Israeli artists to contact ACUM to benefit from this exceptional offer: www.acum.org.il. Revelator will be at both the ACUM and the A2iM booths at MIDEM in Cannes, France June 5-8.
Revelator is a leading cloud-based provider of sales and marketing intelligence for independent music professionals. Established in 2013 to bring affordable enterprise-level tools to all artists, labels, managers, and distributors worldwide, Revelator solves today’s music business challenges by integrating sales, marketing, reporting, and analytics into an all-in-one multi-platform solution to provide unprecedented transparency, simplicity, and efficiency to the industry, saving customers both time and money.
To learn more, please visit www.revelator.com and follow Revelator on Twitter at @GetRevelator.
Bruno Guez, Founder & CEO
Founder of Quango Music Group and former Creative Director, Music for Cirque Du Soleil, Bruno is a music industry veteran with over 20 years of experience working with international artists and global brands. His area of expertise includes Digital Media, Branded Entertainment, IP & Content Licensing, Digital Music Distribution, Publishing and Strategic Marketing.
Ollie Buckwell, Global Head of Business Development
Digital music pioneer with over 20 years experience. Ollie founded Dorado Records, and held positions with CDuctive, eMusic and UMG as Head of Global Digital Marketing, prior to leading EMI’s digital business development and marketing for the Latin America Region. Ollie also worked with Tribal Brands and Verizon Wireless on their music services, sponsorships and licensing initiatives until Joining Revelator at the beginning of 2015.
Asher Bitansky, EVP, Partnerships
Extensive track record of artist and business development, and network of professional connections in the entertainment and pro audio industries, acquired over 40 years. He has been responsible for the successful careers of many artists both in Israel, Europe and the US, including Noa, Avishai Cohen, and Idan Raichel.
Chris Blackwell, Advisor
Founder of Island Records and a legendary music producer with over five decades of production credits, Chris is universally recognized as the person who brought Jamaican music to an international audience, forging the careers of Bob Marley as well as many other high profile rock acts including U2. Chris brings a deep knowledge of the music industry and business experience which will help guide Revelator’s product roadmap and market strategy.
Rob Wells, Advisor
Rob is a leader in the digital music space. Over last 15 years, he built Universal Music Group’s digital business from its infancy into a global leader. Most recently, as President: Global Digital Business, he held responsibility for digital strategy, licensing deals and investments. Rob initiated UMG’s Artist Portal program.
Tom Ryan, Advisor
Former SVP Digital Strategy and Development at EMI, co-founder and CEO of Pluto TV, board member at Smule and founder of CDuctive, Tom brings extensive experience at the intersection of media, entertainment, commerce and technology. Tom was also CEO Threadless, and EIR at Bessemer Venture Partners.
Omri Dolev, Advisor
Seasoned digital media and marketing executive with hands-on experience in social media, mobile development, corporate planning and financing. co-founder of Lev Group Media - Warner Music Israel and a digital investment boutique, Omri brings years of knowledge and experience of corporate business development as a CEO and founder of many companies.
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