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Web Events (more headlines) 10-12-2013

DMI Music Unveils Engine 1 Music, A Groundbreaking Email Marketing Solution

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DMI Music and Media Solutions, the premier provider of comprehensive music marketing and branding solutions, unveiled Engine 1 Music, its latest technology product connecting brands with consumers through the emotional power of music.

"For me, music has always been about emotional connections. We developed Engine 1 Music to help our clients establish a deep connection with their customers over a common love of music, listening to today's hits, hearing the classics or discovering new artists."

With Engine 1 Music, companies can include a music playlist in their marketing emails with songs specially curated and licensed by DMI Music to connect with a brand's target audience, adding new value to email campaigns and deepening loyalty and engagement between customer and company.

"Engine 1 Music is the perfect realization of the level of engagement I wanted DMI Music to deliver to brands when I founded the company 15 years ago," said DMI Music CEO Tena Clark. "For me, music has always been about emotional connections. We developed Engine 1 Music to help our clients establish a deep connection with their customers over a common love of music, listening to today's hits, hearing the classics or discovering new artists."

Engine 1 Music is a full-service product that works directly with brands' current CRM efforts. Utilizing DMI Music's expert music curators, the service helps select the appropriate music. Then based upon the brand's needs, Engine 1 Music develops the music campaign and delivers real-time analytics.

DMI Music has partnered with Trendline Interactive, an Austin-based email firm, to provide channel consulting and build analytical dashboards tailored to individual client business objectives.

"Our partnership with DMI Music allows Trendline to extend the cutting edge Engine 1 Music engagement platform to our clients," said Trendline Interactive CEO Morgan Stewart. "And Engine 1 Music clients benefit from our ability to tie campaign metrics to bottom line results delivered in real time."

The patent-pending technology is intuitive and streams music on any device that can receive emails, from smartphones to tablets to Mac and Windows computers.

DMI Music is launching Engine 1 Music with several major national and global brands through the end of this year and throughout 2014.

Early indications of the technology's effectiveness have been very encouraging. In a preliminary campaign, 75 percent of those who opened the email listened to the music, 43 percent of which returned to re-listen to the music two or more times, suggesting Engine 1 Music has the power not only to engage but reengage its recipient, thereby increasing time spent with the brand.

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