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Web Events (more headlines) 06-17-2013

Myspace Announces Official Launch Of New Platform Across Desktop And Mobile

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The new Myspace (www.myspace.com) launched today, bringing the rebuilt platform out of beta and debuting a new mobile app available for free at the App Store today (http://appstore.com/myspace). Built from the ground up using the latest technology, Myspace is designed to showcase creativity, foster collaboration, and promote discovery. New features and tools work seamlessly across desktop and mobile devices to provide an integrated and complementary experience.

"The magic of Myspace has always been at the intersection of creative expression, community, promotion, and discovery," said Myspace CEO Tim Vanderhook. "Myspace aims to power a new ecosystem catering directly to the creative community, enabling artists to manage their digital presence, build an audience, upload and distribute their content, and learn from data all on a single platform."

The entirely new platform was developed by a creative team of artists, designers, and developers, and refined by community feedback during the site's beta. One feature developed as a response to high demand by the community is a tool that allows people to create and share animated GIFs as simply and intuitively as taking and posting pictures.

The new Myspace also offers a persistent player, which anchors everything in music. Accessing 53 million songs from the world's largest digital music library, the player delivers faster streaming and intuitive drag-and-drop functionality for a superior music experience.

The mobile app's My Radio feature allows people to create and program their own radio stations, which can be streamed for free on an unlimited basis. Stations can be produced by anyone, giving each member the opportunity to play the role of DJ and promote the music they love to the broader community.

Myspace also delivers its community Insights, an analytics suite that offers a set of visualized data reports telling artists how big their audience is, which fans are most influential, and what's resonating with them.

Committed to promoting its community, the new Myspace dedicates a highly visible home page to highlighting members and their content. The site's Discover feature drives connection and collaboration by allowing members to filter searches by account type, such as musician, photographer, writer, or even developer.

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