MI2N
Music Industry News Network
SUNDAY, MARCH 26TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Band News (more headlines) 05-21-2013

Shmolts Want To Rock You Digitally... For Now

Bookmark and Share
Email: shmolts@hotmail.com
Website: http://www.shmolts.com
Music: http://soundcloud.com/shmolts/point-of-view-radio-edit
For Immediate Release
Wednesday, May 22, 2013

DATELINE: London, England, UK, May 22, 2013 - Shmolts (Pronounced Schmaltz) is an online collaboration but very importantly, a digital rock band. No, they're not avatars, but they do exist solely in the electronic realm... for now. I guess you could call them an eBand of sorts. You could also call them the wave of the future. You see, back in the pre-Internet days, bands had to tour like dogs to build up a fan base. Travelling from town to town, never knowing what small number of locals might trickle through the door, putting their faith in promoters, club owners and the local media to maybe throw them a crumb of coverage or support—that was a lot of work that didn't necessarily reap many rewards. Seems pretty backwards. Shmolts thinks it's time to work smarter and build up the fan base first. Now that the Internet has saved the world why shouldn't it save bands too? Shmolts is banking on this concept. It's like Kickstarter, where you get the money before you press the record, they want to get the fans before they hit the road.

Shmolts is the creation of Jay Serrao, formerly of the band, Jay Serrao and The Juice (also known as The Juice). During this time the band toured the US, UK, even India and the Middle East, but Shmolts is planning bigger and thinking smaller—or is it planning smaller and thinking bigger? Doesn't matter, the point is, Serrao, (with current collaborator, Morris Concas, aka MaW), plans to release singles and videos through various on-line outlets in order to build up an online army. Only then, will Shmolts go out and entertain the troops with their music.

Shmolts is influenced by the bombast of GNR and Led Zeppelin, the heaviness of Black Sabbath and Tool and the melody and lyrics of The Beatles and Bob Dylan. Shmolts is unconcerned with writing material catering to a certain genre, but up to this point, the music has certainly been firmly in the rock category. Their song "Evil Eye" sounds like Axl Rose fronting Black Sabbath and "Point of View" sounds like a Guns N' Roses ballad (without Axl's vitriol) that also features great rock guitar riffs and some Rolling Stones boogie.

You can sample and buy Shmolts music online through iTunes, Amazon, Google Play and Bandcamp. Shmolts is also proud to work with the American Red Cross and Amazon Conservation Association in conjunction with Fandistro.

Recently, Jay successfully worked with photographer, Sean Conway, and directed a concept photoshoot for Shmolts based on the Sixties horror flick, The Innocents. You can check out some of those photos here: http://www.flickr.com/photos/shmolts/

For any press/ interview queries contact shmolts@hotmail.com

RIYL: The Beatles, Guns N' Roses, Led Zeppelin, Black Sabbath, Porcupine Tree, Frank Turner, Tool, Rage Against the Machine, Bob Dylan

LINKS:
Official Website: http://www.shmolts.com
Official Facebook Page: http://www.facebook.com/shmolts
Official Twitter Page: http://www.twitter.com/shmolts

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Killer Tracks Launches New Production Music Label - ICON With 16 New Album Releases

Mega Ran Takes To UK For Spring Tour

Hybrid Studios And Orange County Production House Hold ReverbNation Sweepstakes

Auditions For All Music Fest And Sustainability Conference Announced

COUNTDOWN TO BET Pre-Party & VIP BET AFTERPARTY Are Two Exciting INDUSTRY EVENTS & Opportunities For 'NEXT TO BLOW' ARTISTS To Perform BET AWARDS Weekend June 24-25 In L.A.

Hybrid Studios Hosts HSYAT Battle Of The Bands 2017

Earl & The Steadies Sign With MusicDish For Representation In China



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Entertainment Goes Pay Monthly For The First Time As Access Trumps Ownership
» ROLI Releases Beta Version Of BLOCKS Dashboard
» Heart Dance Scores Several Nominations At Prestigious Award Show
» Audiam + SOCAN Provide New YouTube Service
» WXPN Names Talia Schlanger As New Host Of World Cafe Syndicated Music Radio Program
» Kevin Kelleher Named Chief Operating Officer Of Sony Music Entertainment
» Fan-Powered Event Crowdsourcing Platform Stagelink Expands To The United States Of America
» Calgary's YYC Music Awards 2017 Submissions Now Open!
» Dominique De Beau Presents Her New Track 'All I Want'
» 25 Artists Up For Best Independent Album Of The Year In Europe


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Jackson Wong Named As Managing Director Of Warner Music China
» Avex Group Rediscovers Mainland China Market
» Peermusic And Hamshore Tang Win Lawsuit Against Chinese Label YY
» Earl & The Steadies Sign With MusicDish For Representation In China
» Armada Night - China
» NYC's Chinese-American MC Bohan Phoenix Releases New EP 'JALA'
» Music Marketing Agency Syn Launches Beijing Office
» Warner/Chappell Production Music Promotes Aaron Gant To Senior Vice President Of Production
» World Blues & Roots Band Harper And Midwest Kind China Tour
» ASCAP Expands Asia-Pacific Strategy
» Why Do So Many Music Technology Startups Fail?
» New Report Debates Future Of Arts & Culture Ticketing

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2017 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.