MI2N
Music Industry News Network
WEDNESDAY, AUGUST 31ST
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Music Events (more headlines) 02-28-2013

CRS 2013 Research Study Takes You Inside Listeners’ Homes

Bookmark and Share
Website: http://www.aristopr.com/
(Nashville, Tenn. – Feb. 27, 2013) Country Radio Seminar’s 2013 research study was delivered in front of a packed house at CRS 2013, providing an in depth look into the lives and attitudes of Country radio fans and their interactions with the medium.

This year’s study was an ‘Ethnographic Study’, which profiled Country fans across the nation, examining them in their day-to-day environments to gather qualitative information regarding their use and consumption of County radio in an era filled with an array of music media outlets.

Radio consultant and CRS research chairman, Joel Raab said, “Going beyond X's and O's allows us to examine not only attitudes, but behavior. This added insight gives programmers new depth in understanding our fans.”

The fans selected for the study varied signifant in age and lifestyles and the results found that Country music touches the lives in deeply personal ways. And the study raises a key question: when Country fans/listeners respond with real emotion, why are radio stations becoming more and more like their automated competitors?

Among the study’s key findings were:

- Radio’s competition is no longer only between stations. The fight today is against all of the other media: Television(outlets like CMT/GAC/TCN), YouTube, Pandora, and even personal mobile devices.

- People are choosing to listen to the device that presents the path of least resistance. In the car, that remains radio. At home or in the workplace, there is a much more competitive situation: television, in particular, at home and the Internet at work.

- If one listens to radio today, it is often devoid of emotion. And yet when you talk to people in their homes, they place the emphasis on the emotions that country music elicits.

- One of the challenges that Radio faces is the fact that country fans don’t spontaneously equate country music strictly to country radio like the used to. This poses a challenge to radio provide talented DJs/hosts to guide the listeners in a more personal manner.

“For all of these nearly 40 years of radio research, we have concentrated largely on the hard facts of research, and the easily quantifiable – answering questions like: what portion of the audience likes this song? What portion of the audience works in an office?” explained, Edison Research Co-founder and President Larry Rosin. “But while we call people on the phone, or now contact them on the Internet, or bring them to hotel ballrooms for auditorium music tests or to focus group facilities, there is one place that our research hasn’t gone to – and that’s straight to the homes of our listeners. And while there in the homes we found an entire line of inquiry we largely hadn’t explored the emotions underneath our work and the real connections that people have to country music and country radio. Radio remains most people’s primary way to interact with the Country Music they love.”

According to CRS Executive Director Bill Mayne, “Their results yielded from this highly personal and rarely used ethnographic methodology exposes countinued challenges for country radio in the coming years. We are optimistic that the points brought to light in this study will yield considerable discussion in radio circles in the months ahead.”

The full CRS 2013 Country Radio research study is now available online at: www.EdisonResearch.com.

About Edison Research:
Edison Research conducts market research, survey research and exit polling, providing strategic information for businesses, governments and media organizations worldwide. Edison Research has been the sole provider of election exit poll information to the six major news organizations – ABC, CBS, CNN, FOX, NBC and the Associated Press – since 2003. Edison Research works with many of the largest American radio-related companies, including Entercom, Clear Channel, CBS Radio, Bonneville, Pandora and Dial Global; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, Voice of America, AMC Theatres and ZenithOptimedia. Edison also conducts strategic research for successful media companies in South America, Europe, Africa and Asia. For more information or a complete methods statement contact Edison via www.edisonresearch.com.

About Country Radio Seminar:
Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. Visit www.CountryRadioSeminar.com for more information. Follow CRS on Twitter here and use the hashtag #CRS2013 to join in reporting from CRS 2013.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

"Your Desert My Mind" Is The Latest Album From Punk Rockers The Mutants Released By Killer Tracks

Are The PondHawks Chicago's Best Kept Music Secret?

Back To The Roots EP 12"LP

Independent Artist Holds Top 10 Billboard Position At #8

Trump Helps Artist Finish Album

Summer In The City Gets A Little Hotter With Uptempo Pop Romp 'L.A. Nights' From Indie Singer/Songwriter/Producer Ayhan Sahin

MusicDish*China Acts Menage And Ooberfuse To Perform China's MTA Festival



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Authors Against Music Piracy: Regional Court Munich Sentences Online Service Uploaded To Pay Damages
» Transform Your MIDI File Into An Acoustic Piano Track
» Seattle Digital Label CIN SEA Music Group Signs Distribution Deal With Affluent Records
» CMRRA Announces YouTube Licensing Agreement For Canada
» TuneIn Announces Partnership With Red Bull Music Academy
» BMG US Names Alex Flores Senior Vice President, Marketing, Commercials, Film & Television
» Bandtango Technology Empowers Broadcasters And Artists To Prevent Exploitation By Performance Rights Organizations
» Canadian Rock Band Menage "Lost In China" Tour
» Jade Alger Brings Mischief, Mystique And The Muse
» CES 2017 Music Contest: Open Call For All Musicians And Artists


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» First Tennessee Hires Andrew Kintz To Lead New Music Industry Banking Group
» Carsick Cars, Chui Wan, Alpine Decline Headline October Tour Of North America
» WANG WEN: Experimental Post-Rock Unit To Release Ninth Studio Album
» TMA Signs CCM Artist John Clark Blackwell To Management
» UK Festival Market Driven By "Super Fans"
» CES 2017 Music Contest: Open Call For All Musicians And Artists
» Victory Records Releases Statement On A Day To Remember Court Case
» Digital Domain Jointly Produces Chris Lee's First VR Music Video With Whaley VR And VS MEDIA
» Andy Ma Named As Warner Music Group's Chief Commercial Officer For Greater China
» Qixi Festival (Chinese Valentine's Day) Playlist
» MusicDish*China Acts Menage And Ooberfuse To Perform China's MTA Festival
» 7th Annual Future Music Forum & Sync Summit: Finding The Next Music Industry

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.