MI2N
Music Industry News Network
WEDNESDAY, SEPTEMBER 3RD
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Label News (more headlines) 01-13-2013

Yahoo! En Español And Sony Music Latin Partner To Bring Branded Entertainment Series To Fans

Bookmark and Share
Yahoo! en Español and Sony Music Latin announced today a strategic partnership to develop and distribute a series of branded entertainment programs, which will premiere in early 2013. The partnership will bring jointly-produced, exclusive videos and digital music programming to the U.S. Hispanic audience -- the fastest-growing demographic in the nation.

"The ever changing landscape of the entertainment industry is bringing innovative opportunities to the table like this ground-breaking partnership with Yahoo! en Español, another premiere player in the entertainment space"
The portfolio of programs developed by Yahoo! en Español and Sony Music Latin will include beauty, cooking, lifestyle, dance and music, and will be aired exclusively on the OMG! en Español and Mujer channels across Yahoo! en Español. As the premiere entertainment company in Latin America and the United States, Sony Music Latin brings to the table a star-studded roster of talent to the partnership, including Shakira, Ricky Martin, Chayanne, Marc Anthony, Pitbull, Julieta Venegas, Cristian Castro, Franco de Vita, Ricardo Montaner, Victor Manuelle, and other top figures in Latin music entertainment.

"At Yahoo!, we help connect users with the information and experiences that they love, and for our Latino users, music and celebrities are a core part of their daily lives," said Javier Garcia, general manager of Yahoo! U.S. Hispanic business. "We are thrilled to partner with Sony Music Latin to continue bringing premium, customized Hispanic content to the millions of Latinos who come to our site daily."

"The ever changing landscape of the entertainment industry is bringing innovative opportunities to the table like this ground-breaking partnership with Yahoo! en Español, another premiere player in the entertainment space," said Ruben Leyva, Senior Vice President of Business Development for Sony Music Entertainment Latin Iberia. "We are very excited about the unlimited potential of combining our talent roster with Yahoo!'s international platform."

Yahoo! en Español has consolidated itself as one of the leaders in digital branded entertainment. This is the latest addition to the number of original digital series produced by Yahoo! for Yahoo! en Español, which in 2012 launched more than 30 original programs. Yahoo! provides advertisers with unparalleled opportunity to create unique and compelling campaigns that engage a targeted, multi-cultural audience at scale.


Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Momentous Game Of Thrones Music And Video Released To Introduce Musicnotes And Jarrod Radnich Partnership

GINGIO Is Set To Assist The Music Industry With Exceptional Services

Plunky & Oneness Release "Never Too Late (Go-Go Remixes)" Maxi-Single

Provocative Beijing Rockers Second Hand Rose To Play NYC, DC, Philly, Boston

NC Handcrafted Ukulele To Be Raffled For LEAF

IES - Indie Entertainment Summit Wraps Up Third Consecutive Successful Edition In L.A. To A Global Audience As The Greatest Event For Indie Artists, Producers & Labels

ROCK AND ROLL REVIVAL!

IAMA Winner Meghan Trainor Hits #1 On Billboard Charts



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Streaming Music Subscriptions To Exceed $3bn In USA And Western Europe This Year
» New 50/25 Watt Additions Grow PRS Guitars’ Popular Archon Amplifier Line Up
» Curb Records And Sweetwater Rain Announce The Addition Of Kaitlin Walker To The Band
» Disturbing New Music Video Shines A Light On The Dark Side Of Love
» Vertex Standard Strengthens EVerge™ Digital Radios
» Vince Szydlowski Named Senior Vice President, Label Sales For Capitol Music Group
» Music2Deal – The Community For The Music Industry Now Also Available On Mobile Devices
» The Modern Sky Festival Expands To U.S. Confirming Two Days In New York's Central Park With Cat Power, Atomic Bomb!
» New Zealand Rock Band SALT To Release New Album
» AFM President Blasts NFL Super Bowl Halftime Kickback Scheme


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» BROBST Electro-Rock Leads MusicDish*China Top 5 Indie Song Chart
» Love And Peace 2014 Outdoor Camping Music Festival
» MusicDish*China Top 5 Indie Song Chart (Vol. 1, No. 4)
» The Courtesans Drives MusicDish*China Top 5 Indie Song Chart
» FM Pilots Skyrockets To Top Of MusicDish*China Indie Song Chart
» MusicDish*China Top 5 Indie Song Chart 07/19-07/25/2014
» Zebra Music Festival (Shanghai) Ticket Giveaway Winners
» MusicDish*China Top 5 Indie Song Chart 07/12-07/18/2014
» Temple Bar 3 Year Anniversary
» Zebra Music Festival (Shanghai) Announces Headlining Acts (Chinese Version)
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13 (Chinese Version)

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.