MI2N
Music Industry News Network
FRIDAY, APRIL 28TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Tech News (more headlines) 01-13-2013

OneBeat Partners With Microsoft To Create Exclusive EDM App For Xbox LIVE

Bookmark and Share
Website: http://www.OneBeat.tv
OneBeat, the emerging leader in online electronic dance music media and original content, announced today it has partnered with Microsoft to create an exclusive, EDM-centric entertainment app for the Xbox LIVE platform. Available free to Xbox LIVE users via their Xbox 360 consoles, the app will feature a mix of OneBeat original series along with live streaming performances featuring top EDM artists. The ad-supported app will be available to users around the world.

"Like Rock 'n' Roll and Hip Hop before it, EDM is now the dominant soundtrack of the global youth audience," said Mikhail LaPushner, CEO of OneBeat. "We're excited to partner with Microsoft to create an exclusive, EDM entertainment app for Xbox LIVE that will provide fans with tons of great music and original content as well as offer brands a direct and powerful conduit to reach this dynamic, passionate and engaged demographic."

Designed to provide electronic dance music (EDM) fans with a direct connection to the worldwide ecosystem of EDM culture, the OneBeat entertainment app is one of the first, large-scale channels devoted to the global phenomenon that is EDM. According to Nielsen, EDM is the fastest growing genre of music, with seven of the top ten tracks streamed in 2012 coming from the EDM category. Original programming on the OneBeat app will include shows and news focused around EDM lifestyle, DJs, music festivals, fashion, travel and fans.

"Our mission has been to make the entertainment people love, more amazing on Xbox. Teaming with OneBeat allows us to further that mission by creating a one-stop electronic dance music destination for fans to celebrate and explore their passions on Xbox. With EDM-specific programming and live events, we expect the OneBeat entertainment app to be a hit with the Xbox LIVE audience and further propel Xbox as the leading entertainment destination in the living today," said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising.

"EDM culture is a content maker's dream, with a global mix of the most interesting personalities and characters in pop culture today," said Joseph Kanellitsas, chief creative officer of OneBeat. "OneBeat's content will explore, share and profile the talent and amazing visionaries that make up this incredible music movement."

The EDM-centric app will be available for download Spring 2013. For more information about OneBeat, please visit www.OneBeat.tv , Like us on Facebook at www.facebook.com/OneBeatChannel, follow us on Twitter @OneBeatChannel or check us out on YouTube www.youtube.com/onebeatchannel.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Andy Scott Resurrects The Goat For The First Time In Nearly 20 Years To Release His 7th Album, LL Goat

Hybrid Studios Adds To Gear Collection

Welcome To The New Age

Emerging Artist JoAnna Michelle Prepares To Launch In Dance Music Genre

Metaract Announce Worldwide Release Of Debut Single, "CPR (Start Again)"

Atlantic Starr CD Release Party And Celebration April 22, 2017

New Song Debuts For Coachella And The 420 Cannabis Craze



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» RIAA Reports 2016 Year-End Music Industry Revenues
» James Gadson Adds Lauten Audio 'Series Black' To His Studio After Lauten Founder Flubs Famous Introduction
» TuneGO Inc. Launches Record Label TuneGO Music Group, Inc.
» "Here Comes The Rain" By Ric Zweig
» Google Play Music Launches First Original Podcast Series
» The Production Music Association Names Adam Taylor As Its New Chairman
» New Music Industry Social / Career / Connection Web Site
» CUT CONNEX URBAN MUSIC CONVENTION AND AWARD SHOW MAY 6th & 7th
» The Next Big Music Invasion Arrives From Portugal Via Leaky Sync And Idobi Network
» The GroovaLottos Sign With Wakeby Fire & Associates


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» A2LiVE Welcomes Eric Reithler-Barros As New Managing Director And CCO
» Jackson Wong Named As Managing Director Of Warner Music China
» Avex Group Rediscovers Mainland China Market
» Peermusic And Hamshore Tang Win Lawsuit Against Chinese Label YY
» Earl & The Steadies Sign With MusicDish For Representation In China
» Armada Night - China
» NYC's Chinese-American MC Bohan Phoenix Releases New EP 'JALA'
» Music Marketing Agency Syn Launches Beijing Office
» Warner/Chappell Production Music Promotes Aaron Gant To Senior Vice President Of Production
» World Blues & Roots Band Harper And Midwest Kind China Tour
» ASCAP Expands Asia-Pacific Strategy
» Why Do So Many Music Technology Startups Fail?

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2017 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.