MI2N
Music Industry News Network
THURSDAY, JULY 30TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Music Events (more headlines) 01-13-2013

NAMM Honors The Year's Best Ads Featuring Music Making

Bookmark and Share
The creative uses of musical instruments and music-making products in television commercials will be honored at the 2013 NAMM Show as the industry presents the NAMM Excellence Award for Music in Advertising. Finalists will be announced January 27 at the 2013 NAMM Show held January 24-27 at the Anaheim Convention Center.

The nominated commercial spots were chosen from a selection of dozens of mainstream ad campaigns run in 2012 that featured music making. The seven finalists creatively incorporate or feature musical instruments and music-making. The finalists' ads feature everything from custom guitars and a car rigged to play musical notes to a human-body-powered one-man band.

The Nominees for the NAMM Excellence Award for Music in Advertising are:

Old Spice – "Muscle Music" (Wieden & Kennedy)
UnitedHealthcare / AARP – "Playing For Keeps" (A. Eicoff & Company)
Target – "Music Teacher" (Wieden & Kennedy)
Chase Freedom – "Footloose" (mcgarrybowen)
Volkswagen Jetta – "Fast v Fast" (Deutsch LA)
Coca-Cola – "Guitar Hero" (Giacomo Cagnetti and Rovero Impiglia)
Chevy Sonic – "Let's Do This/Needing-Getting/OK Go" (Goodby Silverstein & Partners)

Preview the nominated advertisements here: http://youtu.be/KDTWBIUMlbw

The awards celebrate a burgeoning trend in television advertising. Increasingly, music and musical instruments are playing a key role in the most memorable television ads. "Companies seem to use musical instruments in their ads because music-making elicits a positive feeling with consumers," said Joe Lamond, president and CEO of NAMM. "It is gratifying to see people playing music to communicate these messages, and a clear reminder of music's power to move us."

The NAMM Excellence Award for Music in Advertising is part of NAMM's ongoing mission to promote the benefits and pleasures of making music. The first-, second-, and third-place trophies are actual musical instruments - ukuleles - that have been customized with the NAMM logo and eye-catching artwork by California-artist Tyler Warren.


Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

International R&B/Soul Artist Devon Howard Goes Back To Classic R&B With New CD 'Return To Love'

IES Rock Honors Set To Induct Icons Lemmy & Motorhead, Slash, The Ramones & The Runaways

Gypsy Funk, Twenty-Seven Songs And A Bucket

Mirage Box Release Follow Up Single Last Beautiful Woman

825 Records Releases Kerchief's Debut Album "Machines And Animals"

I E S 1 5 - The Indie Entertainment Summit For 2015 Is All Set For August 5-8 In L.A.


SplashFlood Launches New Talent-Based App To Help Artists Promote Their Music

Number 1 iTunes World Artist Breaks The New Age Barrier



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» RMLC Voluntarily Withdraws Its Antitrust Lawsuit Against SESAC
» The Future Of Music Is The Experience
» Blachawk Records Signs Pop Artist Ravoshia
» Rap Duo Conceptz Two In A Row On Billboard Charts
» New York’s Radiotheatre Comes To Seattle’s Puget Sound FM
» Peggy Still Johnson, Brian Hudson And Steve Sidman Named Advisors Of Georgia Music Partners
» Universal Music Publishing Group Announces Major New Features In Royalty Window Online Account Portal
» City Parks Foundation Presents Summerstage 30th Anniversary Season
» AMSS 'JAYMEL' BRINGS SUMMER VIBES TO INDIA'S MORIOR INVICTUS
» Mocean Worker, Ursula 1000 Sign With Superior Music Publishing


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House
» MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS
» 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program
» The Challenges Of Learning How To Play Drums
» Blue Note Entertainment Group Further Expands East With New Venue In Beijing
» From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield
» Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show
» Cooking Vinyl's Martin Goldschmidt Calls For Direct Tax Breaks For Music
» Strong Opportunities For International Tech Manufacturers Among Chinese Consumers
» New Island Entertainment Presents Second Hand Rose @ New York's Santos Party House
» MusicDish*China Tours, Signing, NYCxDesign And Planetrox
» Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.