MI2N
Music Industry News Network
WEDNESDAY, AUGUST 27TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Music Events (more headlines) 01-13-2013

NAMM Honors The Year's Best Ads Featuring Music Making

Bookmark and Share
The creative uses of musical instruments and music-making products in television commercials will be honored at the 2013 NAMM Show as the industry presents the NAMM Excellence Award for Music in Advertising. Finalists will be announced January 27 at the 2013 NAMM Show held January 24-27 at the Anaheim Convention Center.

The nominated commercial spots were chosen from a selection of dozens of mainstream ad campaigns run in 2012 that featured music making. The seven finalists creatively incorporate or feature musical instruments and music-making. The finalists' ads feature everything from custom guitars and a car rigged to play musical notes to a human-body-powered one-man band.

The Nominees for the NAMM Excellence Award for Music in Advertising are:

Old Spice – "Muscle Music" (Wieden & Kennedy)
UnitedHealthcare / AARP – "Playing For Keeps" (A. Eicoff & Company)
Target – "Music Teacher" (Wieden & Kennedy)
Chase Freedom – "Footloose" (mcgarrybowen)
Volkswagen Jetta – "Fast v Fast" (Deutsch LA)
Coca-Cola – "Guitar Hero" (Giacomo Cagnetti and Rovero Impiglia)
Chevy Sonic – "Let's Do This/Needing-Getting/OK Go" (Goodby Silverstein & Partners)

Preview the nominated advertisements here: http://youtu.be/KDTWBIUMlbw

The awards celebrate a burgeoning trend in television advertising. Increasingly, music and musical instruments are playing a key role in the most memorable television ads. "Companies seem to use musical instruments in their ads because music-making elicits a positive feeling with consumers," said Joe Lamond, president and CEO of NAMM. "It is gratifying to see people playing music to communicate these messages, and a clear reminder of music's power to move us."

The NAMM Excellence Award for Music in Advertising is part of NAMM's ongoing mission to promote the benefits and pleasures of making music. The first-, second-, and third-place trophies are actual musical instruments - ukuleles - that have been customized with the NAMM logo and eye-catching artwork by California-artist Tyler Warren.


Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

GINGIO Is Set To Assist The Music Industry With Exceptional Services

Plunky & Oneness Release "Never Too Late (Go-Go Remixes)" Maxi-Single

Provocative Beijing Rockers Second Hand Rose To Play NYC, DC, Philly, Boston

NC Handcrafted Ukulele To Be Raffled For LEAF

IES - Indie Entertainment Summit Wraps Up Third Consecutive Successful Edition In L.A. To A Global Audience As The Greatest Event For Indie Artists, Producers & Labels

ROCK AND ROLL REVIVAL!

IAMA Winner Meghan Trainor Hits #1 On Billboard Charts

Rachael Sage Announces The Upcoming Release Of "Blue Roses", Her New Studio Album Out On November 4, 2014



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Streaming Music Subscriptions To Exceed $3bn In USA And Western Europe This Year
» New 50/25 Watt Additions Grow PRS Guitars’ Popular Archon Amplifier Line Up
» Curb Records And Sweetwater Rain Announce The Addition Of Kaitlin Walker To The Band
» Disturbing New Music Video Shines A Light On The Dark Side Of Love
» Vertex Standard Strengthens EVerge™ Digital Radios
» Vince Szydlowski Named Senior Vice President, Label Sales For Capitol Music Group
» Music2Deal – The Community For The Music Industry Now Also Available On Mobile Devices
» The Modern Sky Festival Expands To U.S. Confirming Two Days In New York's Central Park With Cat Power, Atomic Bomb!
» New Zealand Rock Band SALT To Release New Album
» AFM President Blasts NFL Super Bowl Halftime Kickback Scheme


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» BROBST Electro-Rock Leads MusicDish*China Top 5 Indie Song Chart
» Love And Peace 2014 Outdoor Camping Music Festival
» MusicDish*China Top 5 Indie Song Chart (Vol. 1, No. 4)
» The Courtesans Drives MusicDish*China Top 5 Indie Song Chart
» FM Pilots Skyrockets To Top Of MusicDish*China Indie Song Chart
» MusicDish*China Top 5 Indie Song Chart 07/19-07/25/2014
» Zebra Music Festival (Shanghai) Ticket Giveaway Winners
» MusicDish*China Top 5 Indie Song Chart 07/12-07/18/2014
» Temple Bar 3 Year Anniversary
» Zebra Music Festival (Shanghai) Announces Headlining Acts (Chinese Version)
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13 (Chinese Version)

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.