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Business News (more headlines) 12-15-2012

Aspiro Tests New Music Business Model In Sweden

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Listed Aspiro has previously announced that it is testing a free version of its music service WiMP in Denmark. Now a free model is also introduced to Swedish users. The company has also entered into a distribution agreement with Sweden's largest newspaper Aftonbladet and the cooperation will now be initiated with a large editorial collaboration. Swedish users also get an updated version with even more musical inspiration.

New WiMP gives Swedish users free access to the service's 18 million songs and takes them by the hand and guides them to new musical experiences. WiMP not only offers millions of tracks to computer and mobile, but delivers inspiration and experiences that take people closer to the music and the artists and makes it fun to discover music from all genres.

WiMP has local music editors in all its markets and collaborate with external music experts, dedicated and influential music media and the artists themselves.

New WiMP in Sweden is an open product based on the conviction that everyone should have the opportunity to try WiMP, before purchasing the full WiMP experience with access to the service on any device anywhere, anytime.

Simultaneously, customers of Aftonbladet get to listen to WiMP while they read their newspaper's music reviews, interviews or other articles digitally.

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