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iWantJam 'Artist Spotlight' - World5
Website: http://www.world5music.net Music: http://www.iwantjam.com/artist/World5 To refer to World5 as a 21st century band would be very misleading, although it's the first thing that pops into my head when trying to describe them. Indeed, their style of production – collaboration over Skype; recording, compressing, then finally sending electronic audio files via e-mail; producing an entire record in a "virtual studio" without actually being in the same room as one another – is making use of modern technology in a practical fashion that indicates native fluency in the technology tongue. But World 5 are no children of the IT Age; no, the members of World 5 are seasoned veterans of the music scene, scattered across the globe using the technology available to defy their lack of proximity to each other. And it seems to be a boon, rather than a burden. The members of World5 got together in a patchwork style: friends getting together with friends of friends, and collaborators of collaborators, to form a group with not even the slightest geographic similarities. Though this process may seem to be more troublesome than a regular studio-recording experience, World5's members seem to indicate the opposite. "The biggest advantage of recording music the way we do it is that it removes the pressure of playing in a recording studio, where time is money and everyone stiffens up a bit as soon as the recording light goes on... I've done plenty of sessions where everyone was under pressure to get their parts done in as little time as possible, which, unless you're one of the world's top studio musicians, always introduces some tension and, in the end, undermines the performances." Though the lack of burden is reflected in their smooth recordings, it isn't a completely ideal situation. During the recording of their first album, Global Experience, there were times were "it would have been easier to [communicate] had we been in the same room, where [drummer] Raimund could have yelled at me and said, 'No dummy, it goes like this!'" says bassist and singer Roland Childs. Although World5 exists, now, solely in the "virtual studio", the band is itching to play together. "The ultimate test for any music is how well it holds up in front of a live audience" Childs related to me. Childs indicated that there has been talk among the band of touring this spring in China. "To be honest we'd go anywhere where there's a crowd that would like our music." Due to the intercontinental quality of the band, choosing the destination may be a contentious issue, but wherever they end up, they surely won't have trouble finding a crowd to appreciate their world-spanning music. Due to the positive critical reaction to their first album, the members of World5 are geared up to work on the next batch of songs. "The strong response to the album is the reason we started recording again so soon... We learned a lot from making that album that I think will make for an even better second album." With a single, Just Another Night, coming in December, and two others slated for January, fans can be sure that the creative juices haven't stopped flowing. World5's substantial experience in the music industry hasn't let them get complacent after their positively received first album, though. "You can write the greatest collection of music since Duke Ellington, but if no one hears it, it's just a personal curio." Childs attributes their current success to a combination of appealing music and tireless promotion – here's to hoping their sophomore effort is equally tireless.
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