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XL Axiata Appoints SOFIALYS Asia Pacific For Mobile Ad-Serving
Sofialys will work in partnership with XL to implement a new Multi-platform Ad-serving solution, based on the Paris-based mobile advertising company's innovative mobile solutions. Mokhtar Bouchelaghem, CEO Sofialys, said he was delighted to confirm the latest deal for the company as it continues its rapid expansion plans in Asia. "Indonesia is a rapidly growing market, with more than 230 million mobile subscribers who are fast adopting the benefits of mobile. Signing XL is an important deal for our strategic business plans and the opportunities in this developing market are very exciting." He added: "With the current growth in Indonesia at around 80% of total mobile subscribers accessing Internet through their mobile phone, certainly opportunity abounds in mobile advertising." Commenting on the recent announcement, Joedi Wisoeda, VP Strategic Business and Innovation XL said, "Indonesia is one of the world's largest mobile markets and XL has a mobile subscriber base alone of more than 45 million. With any emerging and fast paced markets this also brings enormous challenges. It is key to deliver products and services demanded by the customers; hence our focus is on partnerships that provide both cutting edge technology and expertise in providing business solutions in global markets." He added, "Our partnership with Sofialys will provide the latest technology to enable us to develop our mobile solutions and provide quality services to our customers. It will also enable us to obtain valuable insights on consumer trends and ad spending. As the Indonesian consumer becomes more educated on the benefits of mobile, we are determined to leverage this and raise the standard for mobile ad serving."
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