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Business News (more headlines) 11-11-2012

Rovio And Madhouse Announces Strategic Partnership In Mobile Marketing For China

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This evening at Angry Birds' Star Wars Press Conference, held at the Oriental Pearl TV Tower in Shanghai, Rovio and Madhouse announced their strategic partnership in mobile marketing in China. Rovio, famous for their wildly popular mobile game and franchise, Angry Birds, and Madhouse, the leading mobile advertising network in China, have joined forces to explore Mobile Marketing in China.

"We have always revered our cooperation with Rovio," said Joshua Maa, the founder and CEO of Madhouse, "Since joining our SmartMad Ad Network last July, Angry Birds has continued to experience excellent mobile advertising effect; gaining favor and recognition among mainstream brand advertisers. With the introduction of the new game 'Angry Birds Star Wars', we believe mobile games are bound to lead a new wave of awareness in mobile advertising; poised to attract even more advertisers."

"Madhouse is a very important partner for Rovio. Since we entered China, we have cooperated with a wide range of mobile ad networks, including Madhouse, in various degrees. Through our experience, we believe that Madhouse have strong technical strength, advertisers resources, and professional services. We chose Madhouse as Rovio's strategic partner in mobile marketing, to explore advertising business for Angry Birds Star Wars in China" ,Paul Chen, General Manager of Rovio China, expressing his confidence in the partnership.



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