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Music Events (more headlines) 11-11-2012

Music China Hailed A Success With Strong Turn-Out Of Exhibitors And Visitors

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Music China, Asia Pacific's leading music event, ended on a positive note with the recording breaking number of participants reaffirming the fair's position as the professional choice for reaching the burgeoning Asian market.

The show was held from 11 – 14 October at the Shanghai New International Expo Centre, Shanghai China. Filling 86,500 sqm of exhibition space were 1,606 suppliers of musical instruments and related products from 30 countries and regions, including 11 pavilions representing Belgium, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Scandinavia, Spain, Taiwan and the United Kingdom.

Commenting on the largest ever visitor numbers, Mr Evan Sha, General Manager, Messe Frankfurt (Shanghai) Co Ltd said: "This year we attracted 60,172 visitors from around the world who can depend on Music China's offerings of high quality products and unique networking opportunities to further their business objectives. They also had the chance to learn more about the industry through our comprehensive fringe programmes, as well as being entertained by live demonstrations and indoor and outdoor concerts."

60,172 visitors attended Music China 2012, a 15 per cent increase from 2011. Visitors came from 82 countries and regions – primarily from China, Korea, Taiwan, Hong Kong, USA, Japan, Malaysia, Thailand, Singapore and Germany.

Show offered a vibrant platform for the industry to reach Asian market

Acknowledging the fast growing Asian market potential, many of Music China's international and leading manufacturers have shifted their attention to this region, especially to the massive Chinese market. Owner of Trabucchi, Mr Stefano Trabucchi, said: "Asia, including China is our main market because Asian people enjoy everything about music and they love our instruments. We met many of our Asian customers from China, Taiwan, Malaysia and Thailand. This is an important show for us."

Mr Jorge Julia Anduix, Sales Manager for Spanish company Alhambra SL shared the same sentiment: "As the market is gradually moving from western countries to Asia, Music China is an essential tool whenever you need to develop new market," he commented.

Renowned brand Roland exhibited to explore both Asian and new markets. Mr Ken Ryo from Roland Shanghai Electronics Co Ltd said: "Industry people focus now on Asia, an important growing market. I am glad to see more professional buyers attending the show this year as it is an influential event in Asia, even in the world."

Many companies wanted to further expand their business in China. Ms Hilde Holbaek-Hanssen, Senior Advisor for the Music Information Centre Norway at the Scandinavian pavilion explained: "We are hoping to widen our contacts in China. We already have some good ones but want to further strengthen our business relationships and get new leads as well. Here we have got in touch with Chinese dealers and agents. These are important connections to reach the big Chinese market."

The increasing spending power of Chinese consumers is another attraction for European and high-end instrument producers. Commenting on the Chinese market, Ms Zuzana Ceralova Petrofova, President of Petrof Spol s.r.o. said: "I can see a big demand from Chinese people for European instruments. They appreciate the brand and quality even at high cost."

Mr Kazu Miyazawa, President for Miyazawa Flutes Manufacturing Co Ltd from Japan which produces high-quality flutes commented: "Our flutes target the high-end market and cost at least USD 3,000-4,000 each and we've already sold two flutes here which is beyond our expectation. The quality of Chinese musicians has been growing in the last ten years. They are looking for quality and I think Music China absolutely helps to promote our brand to the local market."

There was also strong interest in music publishing. Mr Douglas E. Lady, Senior Vice President of leading US music publisher, Hal Leonard Corporation, said: "We have seen more people interested in rock, jazz, and instruments and we brought a wide selection of our publications to the show. I think Music China is becoming one of the prominent trade fairs for the musical instrument industry in the world."

The ukulele instrument is fairly new to the Chinese market and manufacturers such as Kuan Chou Chen Enterprise from Taiwan use Music China to penetrate this largely untapped market. Ms Joyce Lai, Manager for the company commented "We are here to introduce the ukulele to the unsaturated market in China and to find business partnerships with local buyers and distributors. We are glad to have received many enquiries from Chinese buyers during the show."



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