MI2N
Music Industry News Network
THURSDAY, NOVEMBER 27TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Tech News (more headlines) 11-06-2012

Audio-Technica And Fred Ginsburg, CAS, Team Up To Raise Awareness Of The Importance Of Quality Production Audio For Film And Television

Bookmark and Share


— Ginsburg’s work on classic hit films and television shows including St. Elsewhere, A-Team, 90210, Caveman, The Island and Platoon has created a platform from which he is shaping a new curriculum for film sound that better incorporates the knowledge base for production sound —

133rd AES CONVENTION, SAN FRANCISCO, CA, October 27, 2012 — Audio-Technica (booth 705), a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” is teaming up with sound mixer/educator Fred Ginsburg to help students acquire the professional tools and skills needed for production sound recording.

A skilled Hollywood sound acquisition specialist who worked on classic television shows like St. Elsewhere and films including Platoon and Used Cars, Ginsburg uses his professional experience as a Production Sound Mixer and Sound Designer to refashion the educational curriculum of sound for picture. Audio-Technica provides microphones and educational materials for workshops Ginsburg offers throughout the country, helping students establish a base of knowledge about this critical but under-taught aspect of cinema and television sound.

Fred Ginsburg has a mission to empower the next generation of film-sound professionals with experience, understanding and expertise about cinema and television sound. Ginsburg, with a Ph.D. in audio and membership in the Cinema Audio Society (C.A.S.), has taught his courses in production sound at California State University Northridge and Chapman University, doing so with microphones and educational materials provided by Audio-Technica.

Ginsburg says that contemporary professional audio education programs have emphasized the post production elements of film and television sound, often at the expense of production audio, which is the foundation of a film’s or series’ sound, comprising dialog and authentic location ambience and effects.

“The emphasis has been on working with programs like Pro Tools and Final Cut Pro in post, but what’s lacking is what students need to know about sound acquisition on location,” Ginsburg explains. “Even at schools like Chapman, which has an ADR stage modeled after the one at Warner Bros. and a mixing room that rivals the one at Universal, there recently wasn’t enough emphasis on the foundation sound that is production audio. That’s what I’ve set out to do: integrate production audio into the curriculum at the level that things like post and mixing are at now.”

Ginsburg accomplishes this by demonstrating his techniques in classes and at workshops around the country, by showing and explaining how he chooses tools and how he uses them to create sound elements that combine with mixing and post production to produce exceptional soundtracks. For instance, when demonstrating how to take echo out of a small room so that dialog becomes more intelligible, Ginsburg shows how he sets up an Audio-Technica AT4051b Cardioid Condenser Microphone on a boom.

“That microphone was designed for music, but a lot of Hollywood location sound people have embraced it for their kit because it’s so great at mellowing out dialog and wiping out echo in a room,” Ginsburg explains. Similarly, he uses an Audio-Technica BP4071L Line + Gradient Condenser Microphone (aka long shotgun) to keep extraneous noises like traffic out of the background on exterior shots, again to keep the focus on the dialog. An Audio-Technica BP4073 Line + Gradient Condenser (short shotgun) allows the recordist to cover from 2 feet to 6 feet overhead for wider interior situations, as well as to serve as a secondary microphone to the long shotgun outdoors, or the 4051 indoors.

Lavalier microphones are critical to location dialog sound, and Ginsburg has hidden mics like the MT830R Omnidirectional Condenser Lavalier Microphone in planters and other props on a set, when close-in dialog recording is needed. He recommends using the AT899 Subminiature Omnidirectional Condenser Lavalier Microphone attached to the sun visor of a car, to capture interior audio and dialog without having to put a microphone on the actor, which could result in noise from clothing and body movements.

“Audio-Technica has fantastic warranties and repair services, and technical support is always just one phone call away. A-T always makes sure that there are good instructional materials available. It’s a big job making sure that production audio gets its due in the education mix, and I’m glad that A-T is there to help make that happen,” Ginsburg says.

For more information, please visit www.audio-technica.com.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

EVENTIDE ANNOUNCES H9 MAX

Darrell Cole's "Swahili" Fights Negative African Stereotypes

Churchill-Nash Records Releases Karl W. Davis & The Sweetpeas "IT'S HIGH TIME" EP

Atlanta Rapper *L.O.* Drops New Debut Album - The Good, The Bad, And The Gifted The Bad Volume 1

Gauge Introduces ECM-80 Vocal Microphone

Natalie Brown Releases "This Christmas" EP In Time For The Holidays

ABANDONED SOULS - NEW CD, "INSIGHTFUL MINDS AT EASE"

Rising Young Star Craig James Releases Debut Single, "(Maw Maw) Why Her?" Produced By Arden Lo



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Record-Breaking Year At The Greek Theatre Under Nederlander Concerts Management
» The DJ Party 3.0 With Hercules Universal DJ
» Warner Music Group And Tencent Enter Groundbreaking Strategic Partnership In China
» Robert Kramer Guarantees "Strange Times" For New Music Videos
» IDOL OF FEAR Streaming Full Album 'All Sights Affixed, Ablaze' On Metal Nation Radio Due Out Nov. 18th
» Universal Music Appoints Dickon Stainer As President And Chief Executive Officer Of Global Classics
» A New Economy Based On Sharing And Collaboration Launches On Indiegogo.
» The Ultimate Seminar Returns For 2014
» LEGENDARY SINGERS OF CHRISTMAS SONGS CELEBRATED IN NEW MUSICAL TRIBUTE
» Taylor Swift, Global Superstar And Record-Breaking Singer-Songwriter, Re-Signs With BMI


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump
» CMA Gives Snapshot Into Music Discovery Behavior
» How To Manage Your Talent: FIVE Realistic Tips For Success
» Executive Wach: Villanova University School Of Law, Mozart's Estates Theatre, Universal Music Publishing Group, Music Group, HighVolMusic, New West Records
» PRS Guitars Amps Up 30 Years Of Manufacturing
» Spotify Overtakes ITunes In Europe For Kobalt
» Incisors Break Through The Dawn With Their Debut Album On Nov. 28
» The First Chinese Rock Exhibition Launched In Beijing
» CIAM Congress Meets In Nashville To Discuss Music Copyright In The Digital Age
» The Modern Musical Magi Of Beijing
» World's Most Influential Electronic Music Figureheads Head To Asia
» MOCAMIX: DJ Daniel Wang

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.