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Web Events (more headlines) 04-10-2011

More Than 100 Million Fans Directly Engaging With Musicians Through FanBridge Platform

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FanBridge (www.fanbridge.com), the Fan Relationship Management (FRM) platform that helps brands grow, engage and monetize their fan following, today announced that it has surpassed a major milestone - over 100 million fans are now actively connecting through email, Facebook and Twitter with their favorite musicians, bands and brands through FanBridge. This success represents an emerging shift in the music industry as artists, bands and their managers are connecting directly to their fan bases via email, social and mobile channels. Tens of thousands of clients, ranging from Lil Jon to Carole King, are using FanBridge to develop and grow their fan lists through these diverse marketing channels.

"Today, more artists face pressure to keep up with the abundance of digital marketing tools out there, and that's where FanBridge steps in," said Gray Blue, Director of Music Industry Relations at FanBridge. "We've powered direct-to-fan communications and Facebook music pages for the likes of Lady Gaga, John Legend and Imogen Heap, among other superstars, and continue to grow that list."

FanBridge has reached a number of significant milestones this year, including, most recently, the launch of a new partner API that will maximize the value of fan lists by integrating partner offerings such as online music stores and ticketing. It also made senior management appointments in Gray Blue, formerly of Nabbr, a Gen Y online video network, as Director of Music Industry Relations, and Jason Perez, formerly with Mint.com, as Head of Design. Additional details on Gray and Jason's roles are available on FanBridge's blog.

FanBridge started 2011 with a $2 million Series A funding round which it used to acquire damntheradio.com, a platform to easily create media-rich and engaging Facebook fan pages with built-in viral features, such as the ability to ask users to "Like" items to unlock new content. And last month, FanBridge launched a suite of new user tools that allow for easy media-rich downloads, and extended alliances with leading technology companies including Songkick, Appbistro and SoundCloud to help enrich both the client and fan experience.

"FanBridge has always focused on providing the tools that will best enable our clients to communicate more effectively with their fans," Blue added. "We see new opportunities every day from a multitude of avenues and will continue to offer only the best products to strengthen our clients' toolbox."

"We're here to guide how brands should engage and leverage their fan bases in an increasingly competitive marketplace," said Spencer Richardson, Co-Founder and CEO of FanBridge. "We're thrilled to have such an incredible team driving this forward, and the additions of Gray and Jason will kick us into high gear."

In the coming months, FanBridge will introduce other ways to help clients get the most out of their fan lists, including a new marketplace to facilitate more promotion and sales opportunities on a larger scale.

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