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New Music Seminar And Mountain Dew Announce New Partnership In Support Of Emerging Artists
New Music Seminar (NMS, www.newmusicseminar.biz) and Mountain Dew (www.mountaindew.com) are proud to announce a new creative partnership in support of emerging musical artists. This year the NMS-Mountain Dew "Reflection Award," which recognizes and supports some of today's most-promising new independent artists, will be given to the winner of the OurStage.com powered Artist on the Verge contest. The winner of this award will be announced at New Music Seminar on Tuesday, February 2nd at the Henry Fonda Theater. The Reflection Award was created to inspire independent artists who successfully work to build their own careers and rise to the top. The Reflection Award looks like a platinum record award but is actually a mirror, symbolically representing the significance that the artists themselves are the key to success. The new partnership is part of a larger, growing relationship between New Music Seminar and Mountain Dew, both of which are committed to developing new platforms and educational tools for independent artists to advance their careers in the music industry. Mountain Dew will also sponsor the 2010 NMS New Music Business Guidebook, a literary toolbox of information and materials for aspiring artists. The NMS-Mountain Dew Artist on the Verge winner will receive a package of prizes worth over $25,000 including musical equipment, consultation, mentoring sessions, promotional, legal and marketing services. For a full listing of prizes go to www.ourstage.com/go/reflectionawardprizes. The three Ourstage.com finalists will be at the seminar to have their performances critiqued live during the 3rd Movement by KCRW Jason Bentley, super-producer Rodney Jerkins, Chamillionaire, Tom Jackson and Justin Tranter of Semi Precious Weapons. The audience will vote using Mozes SMS technology to select the winner from the three. "It's one thing to talk about the need for more artists to breakthrough, but this is the first time that the New Music Seminar, with the support of Mountain Dew, will directly affect the careers of these artists on the verge," said Tom Silverman, Founder NMS. "Mountain Dew is proud to partner with New Music Seminar to sponsor the Reflection Award, which celebrates talented, emerging artists and offers musicians much-needed assistance that brings them closer to recognizing their professional goals and personal dreams," said Frank Cooper, SVP, chief consumer engagement officer, PepsiCo Americas Beverages. "We're thrilled to be in on the ground level supporting new music and today's up-and-coming artists." The three top finalists will be awarded travel funds and passes to Los Angeles to attend New Music Seminar on February 2, 2010 following the GrammyAwards. The three finalists will have their A&R package reviewed by the panel in a mock A&R meeting. The Artist on the Verge winner will be announced after the final Movement and will be set to perform live 15 minutes later on the New Music Seminar stage. NMS Los Angeles brings together leaders from across the front edges of music, technology and beyond to speak and share ideas during this one-day music, networking and educational extravaganza. NMS is the must-attend conference for the industry (artists, managers, labels, etc.) who are seeking to learn and understand how to help artists rise above the noise in a shifting musical landscape.
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