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Business News (more headlines) 11-09-2009

BILLBOARD HONORS NASHVILLE BASED SPONSORSHIP AGENCY

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Email: michelle@360media.net
Website: http://www.macpresents.com
NASHVILLE – Nashville-based music sponsorship and fulfillment agency MAC Presents and their clients KC Masterpiece/Kingsford won the 3rd annual Concert Marketing & Promotion Award for the Keith Urban Escape Together 2009 Tour. The award was announced yesterday at the 6th Annual Billboard Touring Conference & Awards in NYC. MAC Presents negotiated the presenting sponsorship.

“It’s an honor to be recognized within the music industry,” Marcie Allen, states President of MAC Presents. “Winning the Concert Marketing & Promotion Award is a testament to the authenticity of this partnership and the value that it brings to the artist, the brands, and the consumer.”

The Billboard Concert Marketing & Promotion Award recognizes a sponsorship that benefited the concert industry at large by stimulating attendance to live events, providing value to fans and promoting the artist and brands involved. The KC Masterpiece/Kingsford sponsorship of Keith Urban’s 2009 tour was one of seven finalists chosen. The other nominees included:

• The Rascal Flatts American Living Unstoppable tour presented by JC Penney, with Hershey
• Blink-182 presented by State Farm
• The Rockstar Energy Drink Mayhem Festival (featuring Marilyn Manson, Slayer, Killswitch Engage and more)
• Britney Spears – The Virgin Mobile Presents The Circus tour
• The Nickelback Dark Horse tour with Nikon and Internet Explorer
• The Virgin Mobile Freefest (featuring Weezer, Blink-182, Public Enemy and more)

MAC Presents has been recognized with nominations for Billboard’s Concert Marketing & Promotion Award each year since its inception in 2007. In the award’s inaugural year, MAC Presents became the first ever recipient for their participation with Jeep’s sponsorship of Tim McGraw and Faith Hill’s Soul2Soul Tour. MAC Presents was nominated in both 2007 and 2008 for this award for the BlackBerry Presents John Mayer tour.

ABOUT MAC PRESENTS
MAC Presents is a sponsorship and fulfillment agency, offering clients a fully integrated approach to their music sponsorship needs. MAC Presents is highly regarded as being ahead of the curve on sponsorship trends in the music industry. Current and past clients include AT&T, Jeep, Microsoft, E&J Gallo, and Frito-Lay. For more information, visit macpresents.com.

Contact (Media Only):
Tara Murphy/Michelle Marron - 360 Media, Inc. – 404.577.8686 or info@360media.net

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