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Tech News (more headlines)

06-26-2009

MXP4 Powers First Interactive Singles And Full Digital Albums

Email: cohen@fortexgroup.com
Website: http://www.mxp4.com/
The first interactive singles and full digital albums powered by MXP4 are now available online. Raindrops by Basement Jaxx is available at http://www.basementjaxx.net as a fully interactive single and a full interactive digital album from Sliimy is available at http://www.wcms-fr.de/artists/sliimy/website/blog.

Both releases are playable through a Web-based player customized for each artist. In addition to interactive capabilities that allow fans to play with the music (such as remixing), the players bring a full album experience back to music by include text, images, video and live updates and links. Some of the key interactive features you will find are as follows:

- mixing the different elements of a song (e.g., take out the guitar, listen only to vocals) and make it their own (MIX IT)
- allowing fans to discover the lyrics sync' on the fly with the song (SING IT)
- remixing different versions of a song (REMIX IT)

MPX4 enables people to not just play the music, but play with it. MXP4 brings back the album experience - in interactive digital form – by incorporating multiple tracks, mix and re-mix capabilities, text, video, images, live updates, and dynamic interactivity such as contest submissions all in a single file. MXP4’s interactive music technology personalizes music through the ability to remix/mashup songs as well as personalize the style through mixing. Users can take out specific instruments to play along or listen to different versions (such as acoustic).

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