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Band News (more headlines) 04-21-2009

Eric West Is Ready To Be A Household Name

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Eric West is having a meta moment. Chatting with Mi2N by phone as he relaxes in the New York Hotel Gansevoort. West knows he has a lot to prove, while he was "failing" - being dropped by Sony/BMG in 2006 before the release of a much hyped album "Half-Life" and a role in the 2008 Oscar winning film "The Curious Case of Benjamin Button" that was deleted from the final release - he was taking notes the entire time. And when he arrived at Downtown/Universal, he made sure to land on his feet.

Throughout his career, West has proved to be resilient. At 15, he released a top ten single in Asia, by the time he turned 17 he was a DJ on the Urban music station WBLS in New York. He tried music again at 22, working with Guy Chambers and David Foster on an album for Sony/RCA, which went nowhere after the Sony/BMG merger, delaying the album for 2 years before deciding to pull the plug, leaving him hoping he could find his place.

He didn't. "Sony was never willing to embrace Eric's vision," Paul Spina says. "They were not willing to let him drive. There was this ambitious young man with a clear picture of who he is, but Sony wouldn't put him in the driver's seat."

While he was waiting to find a new label, West continued writing music for other artists including Cher and David Hernandez, and modeling to pay bills. "I expected "Button" to help a lot, and it really did. I learned so much working with that crew and I would never change anything about it," says Eric West.

"With Eric it's simple, he's a talented musician and writer, and has gained a lot of media attention over the last 2 years, it helps his brand," says Paul Spina. The campaign starts in September 2009 with the release of his first video and single, following his official debut album at the end of the year which includes production from Kayne West.

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