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arvato Digital Services Offers 'Msource' Digital Supply Chain Solution For The Audio Market
arvato digital services will present a new digital solution for the audio market at Midem 2009 in Cannes, France (Jan. 18-21, 2009). In cooperation with the Dutch company Independent IP (IIP), it now offers a digital platform that is tailored to the requirements of the audio industry. With the 'mSource' solution, arvato digital services is offering all audio labels, distributors and publishers a convenient platform which will allow them to easily manage and archive their catalogue online and distribute products to partners for digital selling. The benefits for the labels, distributors and publishers are easily apparent: they can concentrate fully on the management, marketing and release planning of their catalogs while the arvato digital services platform carries out all of the technical background processes such as encoding, packaging, interfaces to multiple online shops, distribution, etc. The content provider isn't required to have the skills and technical resources traditionally needed to supply the online shops. The system has a convenient web interface, which makes it easy to use. "Managing the digital supply chain is quite a complex and challenging task. With our 'mSource' solution we take away all this hassle from our clients," explains Ansgar Künne, Vice President of digital services at arvato digital services. "The system offers far more possibilities than merely supplying online shops. It can be used, for example, to create new products such as compilations and special editions online and also to generate sales reports," adds Künne. "The 'mSource' service is based on the FUGA platform provided by IIP. We are delighted that the cooperation with IIP enables us to offer our audio customers such a professional solution for the digital supply chain. For us this is a logical expansion of our existing services into the online world," says Sven Deutschmann, CEO, arvato digital services Manufacturing EMEA. Albert Slendebroek, CEO of Independent IP adds, "Working together with a partner like arvato digital services is a major step ahead for a young company like ours and makes us proud. With arvato digital services we are teaming up with a well established partner from the media industry for the development and promotion of our innovative digital solution called FUGA. We will jointly tailor the platform to the requirements of our customers and develop it further."
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