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Spike TV Lassos New Series, "Toughest Cowboy"
In less than two years as a band, Whiskey Falls was named 2008's "Breakout Band of the Year" by Nashville's Music Row, has been featured in many major publications such as People Magazine, USA Weekend, Billboard Magazine, Country Weekly and more. They have made appearances on national television including performances on The Early Show, Extra!, GAC and at several NASCAR pre-race events, as well as being featured in television commercials for Fox Sports, Major League Baseball, and AAMCO Transmissions. Now add to that list of credits; Musical Director. Whiskey Falls has been engaged to create all the music and the theme song for the upcoming Spike TV series "Toughest Cowboy," a new eight-episode, one hour series from world-renowned producer Mark Burnett. The new sports-competition reality series premieres Thursday, January 29 at 11:00pm ET/PT. "Writing for an album and for television at the same time was a new and exciting challenge for us, and of course we are thrilled to be performing in arenas in some of our favorite cities," says Whiskey Falls' Seven Williams. Emanating from venues in top major markets including Chicago, Atlanta, Indianapolis, Columbus, Raleigh, and Minneapolis-St. Paul, "Toughest Cowboy" features twelve daring competitors in one of the world's fastest-growing sports. These fearless cowboys must ride in three dangerous disciplines each night - bareback riding, saddle bronc riding, and bull riding - an unprecedented test of endurance in modern rodeo competition. One competitor will be eliminated each week in a sudden elimination bull ride match, with the ultimate Toughest Cowboy Champion winning the deed to a spectacular ranch in the Rocky Mountains of Wyoming. Emmy-award winning producer Mark Burnett, behind such landmark series "Survivor" and "The Apprentice," serves as executive producer for "Toughest Cowboy." "Toughest Cowboy" marks the first series to emerge from a pact between Mark Burnett Productions and AEG announced earlier this year.
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