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01-14-2009

DMX's SonicTap Gets In Rhythm With Spanish-Language DIRECTV Más

DMX Inc. has spiced up the Latin flavor of DIRECTV's Spanish-language package, DIRECTV Más.

Austin-based DMX announced that its Latin music programming has been added to DIRECTV Más, DIRECTV's Spanish- and English-language programming service. Through its SonicTap consumer brand in the United States and DMX Latin America—its joint venture with media conglomerate Claxson Interactive Group Inc. in Central and South America—DMX serves more than 5 million residential subscribers with Latin music programming.

Types of DMX-designed music available on DIRECTV Más are Salsa, Hurbano, Latin Hits, Fiesta Tropical, Regional Mexican, Mariachi, Carnaval Brasileiro, Latin Jazz, Rock en Espańol and Musica de las Americas.

"DMX has long been recognized as the leader in Latin music programming," Christopher Harrison, DMX's managing director of its U.S. residential services, said. "It is fitting to bring DMX's Latin music programming to DIRECTV, the leading direct-to-home satellite provider."

John de Armas, vice president of WorldDirect Inc. at DIRECTV, said: "Since its inception, DIRECTV Más has set a goal to satisfy the needs of U.S. Hispanics through value-oriented program offerings. SonicTap music programming from DMX helps us achieve that goal by providing our customers with the best in Latin music and rhythms from around the world right in the comfort of their own homes."

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