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Caress Launches Brazilian Inspired Remake Of Duran Duran's Hit Song, "Rio"
Nicole from The Pussycat Dolls releases a new Brazilian inspired remake of Duran Duran's hit song, "Rio," to celebrate the launch of Caress Brazilian Exotic Oil Infusions body wash. "Rio (Caress Brazilian Mix)" encourages women to unleash their sensuous sides, vivacious charm and Brazilian spirits. The new song debuted at caressbrazilian.com on Tuesday, April 8th and will shortly hit the airwaves nationwide. Nicole Scherzinger, an exotic beauty who embodies the same enchantment and vivaciousness of Brazil, was a natural pick for the song's remake. The new song "Rio (Caress Brazilian Mix)" is bursting with the energy and colorful sounds of Brazil. "Rio (Caress Brazilian Mix)" was produced by Ron Fair and JR Rotem with additional production and mix by Ben H. Allen and executive production by Cornerstone. First released in 1982, Duran Duran's original version of "Rio" climbed the charts to become a top twenty hit around the world, with the video becoming an MTV staple. "Brazil is all about smooth moves, vivacious sounds and beautiful skin," says Scherzinger. "That's why I'm thrilled to be recording such a fun, Brazilian remake of my favorite Duran Duran song for Caress. Just like the new Caress Brazilian body wash, it's sexy, spirited and will inspire women to unleash the enchantment of Brazil." Duran Duran's front-man Simon LeBon added "When we were first approached about Nicole doing a version of 'Rio' for this campaign, we thought it was the perfect fit. She's exotic and beautiful and embodies everything that inspired the original version. Because it's one of our signature songs very few people have covered it over the years, so it has been great for us to hear a new interpretation." A Strategic Partnership The Caress brand is enthusiastic about providing women the opportunity to unleash the spirit of Brazil on to their skin and has provided several unique opportunities for women to engage with the brand. Their partnership with Nicole Scherzinger, an exotic beauty who embodies the same enchantment and vivaciousness of Brazil, was a natural pick for Duran Duran's song remake. "Using insight about our consumer, we have created an innovative way to communicate to and really understand our sexy, sassy and confident audience," says Anne Jensen, Unilever U.S. Marketing Director, Caress. "Through a strong marketing plan, we are connecting with women and helping them have fun unleashing their Brazilian spirit. It is our hope that they will lead the vibrant, exciting life they desire." As part of the launch, Caress has engaged women online at www.caressbrazilian.com. While on the site, women can download the hot new song, submit a video showing how they live out the charm and spirit of the country for a chance to win a trip to Rio, ipods full of Brazilian music, spa treatments or a year's supply of Caress*. In addition to the website, for the first time, the Caress brand is offering consumers an interactive widget that women can download. The widget provides access to behind-the-scenes footage from the Caress song recording, plays the product television advertisements and allows women to get free product samples. The Caress marketing campaign also includes national radio promotions, national television advertising with a special performance ad on one of America's favorite leading singing sensation programs, as well as promotional print advertising in key national beauty and entertainment magazines. The advertising speaks to vivacious women by including fun, flirty, vibrant colors.
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