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Soulchoonz Joins The Better World Movement
On 1st January this year, Soulchoonz joined Beryl Wolk's Better World Movement. Soulchoonz has been working closely with Beryl and his team to combine Soulchoonz' vision with the ultimate marketing/media power to bring Soul Music for a Better World. "Soulchoonz was launched a mere 18 months ago," starts CEO Di-Lee, "on the back of a vision to widen the audience that could listen to real Soul music. In the United Kingdom soul music reached popularity in the mid to late 60s particularly in the North of England where many of us would come out of their hard working jobs on a Friday to literally dance the night away on Saturday only to recover on Sunday ready for the start of a new working week. Northern Soul was born." "What was a Movement for hundreds of thousands of people has sadly shrunk to a by large underground Movement of few tens of thousands in the UK who however are still just as much dedicated to the Soul music, be it from the 60s, 70s, 80s, 90s or even Y2K. Thankfully, people in Europe, Asia and the Americas are now able to connect up." Di-Lee continues: "The new media age provides today an unparralled opportunity to connect everyone who believes in the power of Soul music across the world. And judging from the fast rising audience on Soulchoonz.com there is a large demand for non-offensive music that focuses on love, relationships, friendships etc. People are hungry for music that stimulate and drive a positive vibe through their lives. And Soul music delivers just that. They are songs that people identify themselves with; they are a source of energy and strength for so many around us. And by joining The Better World movement we are now thrilled to able to accelerate our vision of bringing people together in the Soulchoonz community that sees Soul music as a way of life." Beryl Wolk, CEO/Chairman of his family owned corporation Internet Marketing Consortium (IMC), started the Better World Movement to recruit, review and provide M4 (marketing, media, management and money) to selected companies whose focus is on making happen projects in energy, ecology, health, welfare, etc. Beryl Wolk says: "We provide unrivalled marketing expertise to drive the marketing required to bring these projects to fruition - for a Better World. Through our crawl, walk, run program we provide a targeted multimedia campaign that can source on banner ads on 4 million websites, press publicity through 100,000 outlets, magazine ads through 79 magazines, radio advertising through 20 million homes, TV advertising through 40 million homes as well as build on our huge expertise in database management, sweepstakes, newspaper inserts, and many similar ideas of marketing." Beryl continues: "Soulchoonz have a truly unique vision in today's music industry and together with Di-Lee and her team we will embark on a number of revolutionary programs that will be providing the music industry's most unique community on the world wide web." Di-Lee agrees: "Together we have a once in a lifetime opportunity to share with the entire world the beautiful effect that Soul music has on so many lives. Soulchoonz will truly provide Music for a Better World!"
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