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Tech News (more headlines) 12-13-2007

Paul Van Dyk Jumps On The Viral Promotions Bandwagon

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Email: broth@sspr.com
Website: http://www.gydget.com
Based in New York City, Aurelia Entertainment Inc. is the world's leading marketing and promotions firm catering to the Electronic and Dance Music community. Some of Aurelia’s high profile clients include Paul van Dyk, DJ RAP, Robbie Rivera, Global Underground Records and many others.

“In addition to PR and branding, Aurelia is tasked with managing the Web properties of all of our clients,” said Lainie Copicotto, CEO of Aurelia Entertainment Inc. “Anything that makes it easier to standardize content is a godsend. When I first saw gydget I knew it was going to make my life easier since I could enter in events once and use the gydget across all social networking sites instead of re-entering dates over and over.”

Lainie was so impressed with gydget that she decided to create them for her entire roster of clients. “We knew it was going to save us time, but we didn’t anticipate the fan reaction or adoption. Paul van Dyk’s widget was only up for a few days when I went into the tracking tool to see how many people had grabbed it. 350 fans had grabbed it and added it to their own pages. For us, this is the greatest reward.

http://www.gydget.com/my_widget/1241/show?page=promote

Paul van Dyk gydget by the numbers
Number of days live: 4
Number of gydget views: 81542
Number of locations on the web: 388

To get more info on Aurelia Entertainment go to http://www.aureliaentertainment.com

About Gydget:
Gydget provides a social marketing platform that allows music groups, sports teams, non-profits and other organizations to reach their audiences where they congregate most: at social networking and fan-based Web sites. Gydgets, the company’s groundbreaking widget device, make it easy for promoters and fans alike to place event dates, news, box office links, and other information on personal Web pages. Gydget technology is used by many of the world’s leading entertainers and sports teams including Beyoncé, Gwen Stefani, The Police, the Beastie Boys, the National Hockey League and the Oakland Raiders. Visit www.gydget.com for more information.

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