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Digital Music Store Beatport Selects Authentify To Secure Online Registrations
Authentify Inc., the leader in out-of-band authentication solutions, today announced that Beatport (www.beatport.com), a provider of premium electronic music downloads, has selected Authentify to secure online registrations at its web store and prevent fraud. The Authentify service will verify the identity of certain users attempting to create new accounts using a real-time authentication method that combines an automated phone call with a web service. With a global presence in the online music community, Beatport provides over 5,500 new tracks each week for DJs and music lovers, keeping it the most relevant online source of electronic music in the world. "We wanted to be able to verify the identity of users attempting to register at our online store, while still keeping the registration process convenient," said Julia Rhodes, vice president of application development for Beatport. "Authentify provided a simple yet highly reliable way to strengthen the registration process without the need for additional staffing resources." Authentify is providing Beatport with a real-time authentication service that can only be completed by legitimate users attempting to create a new account. The Authentify service uses a hybrid out-of-band system that combines an automated phone call with a web service to protect Beatport.com from criminals attempting to perpetrate identity theft and commit fraud. By requiring that selected users answer an automated phone call in real-time and read-back on-screen information, Authentify virtually eliminates counterfeit registrations. "The Authentify process is the perfect way to eliminate fraudulent online registrations, because it engages the person opening the account in real-time using a quick, intuitive challenge-response mechanism," said Authentify CEO Peter Tapling. "With the help of Authentify, Beatport will reduce fraud and increase revenues without inconveniencing its customers."
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