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FlowTV Brings Island Def Jam To On Demand And Broadband With "Roctober" And IDJ Channel
Island Def Jam Music Group has joined forces with Ripe Digital Entertainment (RDE) and its subsidiary network FlowTV, a multi-platform hip-hop lifestyle network, to create the ultimate source for hip-hop entertainment. The launch of the Island Def Jam channel on FlowTV marks the first time that Island Def Jam has taken the leap into On Demand programming. FlowTV's comprehensive availability via broadband (www.flow.tv), cable On Demand (Time Warner, Comcast and Cablevision), and mobile devices (Sprint) presents Island Def Jam with the unique opportunity to offer their artists and music to audiences everywhere through easily accessible means without time constraints. The installment of the Island Def Jam channel on FlowTV gives artists a number of new outlets for their music to be pushed through, allowing more creative freedom without the initial spend that would be necessary for traditional television. Ryan Magnussen, CEO and founder of FlowTV/RDE, said, "We are very excited about our new relationship with Island Def Jam and feel confident it will help revolutionize the distribution of music to audiences everywhere, bringing entertainment to them on command." "We are thrilled to join the FlowTV network with our own Island Def Jam channel," said Christian Jorg, SVP of New Media & Commerce, Island Def Jam. "Launching 'Rocktober' on FlowTV is another step in developing new ways to bring our artists' music and videos to consumers when they want it and how they want it. The partnership provides a new, exciting distribution platform for our artists and we feel confident that consumers will enjoy the high quality programming the Island Def Jam brand guarantees." Leveraging FlowTV's leadership in short-form content production, Island Def Jam will be able to utilize their format in order to produce more relevant content that appeals to their audience, all the while increasing their validation in the hip-hop community as innovators in authentic hip-hop entertainment.
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