MI2N
Music Industry News Network
FRIDAY, MAY 26TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 01-02-2017

Mercedes-Benz Extends Naming Rights Partnership For Mercedes-Benz Arena In Shanghai

Bookmark and Share

Further adding to the significance of the partnership announcement, in the evening of December 30th Mercedes-Benz Arena presented singer/diva Faye Wong's long awaited return to the stage since she was the first to perform the venue when it opened six years ago.

"Mercedes-Benz commenced the naming rights partnership for Mercedes-Benz Arena in Shanghai in 2011. For six years, Mercedes-Benz Arena has connected our consumers and presented them a state-of-the-art venue that is a landmark in both Shanghai and Asia, along with outstanding world-class entertainment and performances. This naming rights extension of Mercedes-Benz Arena will continue to bring prominent returns and splendor both to our brand and consumers," said Duan Jianjun, EVP of Mercedes-Benz in China.

Mercedes-Benz' extended partnership with the multi-purpose venue was negotiated by AEG Global Partnerships, an affiliate of AEG that collaborates with more than 120 venues and other AEG assets worldwide. "Today's announcement is yet another significant moment in the development of China's booming entertainment industry," said Todd Goldstein, Chief Revenue Officer, AEG. "Since the arena's grand opening, together with Mercedes-Benz, we have created China's most important arena to present the finest in international sports and entertainment programming. While establishing itself as Asia's top, must-play venue, Mercedes-Benz Arena has been responsible for attracting some of China's most popular artists as well as a slate of the top international performers to the region."

"We are very pleased to have this unique opportunity to expand our relationship with Mercedes-Benz," said Adam Wilkes, President and CEO, AEG Asia. "Our close collaboration with Mercedes-Benz has been an outstanding success for what has evolved China's premier venue as well as Asia's top sports and entertainment destination," Wilkes continued.

In partnership with the Oriental Pearl Group (OPG), AEG was instrumental in the design, development and commercialization of the 18,000-seat multipurpose venue originally built for the 2010 Shanghai World Expo, and commercial operations fully commenced with the Mercedes-Benz brand on the building in 2011.

"Over the past six years, Mercedes-Benz Arena has managed to integrate some of the world's most advanced resources to redefine the live entertainment and service experience for the Chinese audiences, continuously setting new industry benchmarks in China as well as in Asia," said Huang Jin, Vice President of Culture, Entertainment & Tourism Business, Oriental Pearl Group (OPG).

In 2016 alone, Mercedes-Benz Arena in Shanghai welcomed more than 900,000 guests while presenting 273 ticketed events, thereby making it Asia's No. 1 sports and entertainment venue. As a destination of choice for international and domestic A-list performers alike, recent tours include artists like Justin Bieber, Katy Perry, Rolling Stones and Taylor Swift alongside China's top performers Jacky Cheung, Eason Chan, Jay Chou and Faye Wong, drawing fans in the millions to gather at the landmark arena in Shanghai.

Since its inception, Shanghai's Mercedes-Benz Arena has set itself apart through its industry-changing design, operations, programming and array of amenities that put the guests first. AEG, OPG and Mercedes-Benz, together with the venue's founding partners, have continued to deliver the most entertaining and engaging fan experiences in one of the world's leading arenas.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Nick Brodeur Wins Studio Package From ReverbNation

David Longoria, April Diamond, Trent Park, Larissa Lam Head Up White House Event

17-Year-Old Singer/Songwriter Wins Prestigious Music Award In Hawaii

Jah Mason Empowers Women With New Single 'Its Your Life'

Amsterdam Dance Event Announces Spotlight On Morocco And Hello DeLaMar, ADE Changes Venue

Deadline Looms - The 22nd Annual USA Songwriting Competition

Earl And The Steadies To Play In Seoul For "Back To The Retro" Party



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» RIAA Reports 2016 Year-End Music Industry Revenues
» James Gadson Adds Lauten Audio 'Series Black' To His Studio After Lauten Founder Flubs Famous Introduction
» TuneGO Inc. Launches Record Label TuneGO Music Group, Inc.
» "Here Comes The Rain" By Ric Zweig
» Google Play Music Launches First Original Podcast Series
» The Production Music Association Names Adam Taylor As Its New Chairman
» New Music Industry Social / Career / Connection Web Site
» CUT CONNEX URBAN MUSIC CONVENTION AND AWARD SHOW MAY 6th & 7th
» The Next Big Music Invasion Arrives From Portugal Via Leaky Sync And Idobi Network
» The GroovaLottos Sign With Wakeby Fire & Associates


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» A2LiVE Welcomes Eric Reithler-Barros As New Managing Director And CCO
» Jackson Wong Named As Managing Director Of Warner Music China
» Avex Group Rediscovers Mainland China Market
» Peermusic And Hamshore Tang Win Lawsuit Against Chinese Label YY
» Earl & The Steadies Sign With MusicDish For Representation In China
» Armada Night - China
» NYC's Chinese-American MC Bohan Phoenix Releases New EP 'JALA'
» Music Marketing Agency Syn Launches Beijing Office
» Warner/Chappell Production Music Promotes Aaron Gant To Senior Vice President Of Production
» World Blues & Roots Band Harper And Midwest Kind China Tour
» ASCAP Expands Asia-Pacific Strategy
» Why Do So Many Music Technology Startups Fail?

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2017 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.