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MusicDish Network & Airplay Direct Renew Strategic Partnership
04-05-2007 | Radio News
MusicDish Network, the artist development arm of MusicDish LLC, a leading music magazine publisher and marketing firm, and digital music promotions company AirPlay Direct have renewed their strategic partnership for 2007.
Under the agreement, MusicDish will reinvigorate its promotional support for Airplay Direct through all its online properties, including its syndication Network. In addition to branding opportunities through the Airplay Direct site, both parties will collaborate to conduct special promotional campaign targeted to radio programmers. A case in point, Airplay Direct will be promoting Mashed Buddha's latest EP slated for release digitally this spring, including through its Radio Programmers newsletter sent out monthly to over 1,300 radio station members in 71 countries around the world.
"Airplay Direct will significantly increase our ability to reach and influence radio programmers, giving us the ability to test a single or album before doing a full radio promotion campaign," noted MusicDish founder Eric de Fontenay.
The MusicDish Network includes an eclectic roster of artists, including Haitian American singer/songwriter Karlex; electro-groove artist Polarity/1; calypso-reggae band Kobo Town; Vancouver/Tokyo pop fusion artist Rose Beach; alternative rock Love Kills Theory; folk-country artist Amy Speace as well as drum 'n' bass act Mashed Buddha.
“The MusicDish Network has a great track record and has done a tremendous job of helping artists achieve success on many levels and across varied platforms. We look forward to working closely with the MusicDish Network to help them deliver their music globally in a faster, more secure, and extremely cost effective manner,” said Robert Weingartz, CEO of AirPlay Direct.
AirPlay Direct offers two FREE digital content delivery services: "broadcast-quality" music to radio programmers globally and Digital Promo Kits (electronic press kits). AirPlay Direct securely delivers "broadcast-quality" music files from thousands of independent artists and record labels directly to radio programmers around the world. Artists can access FREE, real-time tracking reports to see which stations are downloading their songs, alleviating the need for sending costly promotional packages. The best part? This service is 100% FREE to artists, labels, and radio programmers.
MusicDish, LLC has been at the forefront of the digital sector, publishing some of the industry's leading music magazines, including MusicDish e-Journal and Mi2N. MusicDish Network is the artist development department of MusicDish LLC. Launched in 2001 as a marketing service for independent artists, MusicDish Network has grown into a complete artist development program, leveraging brand development, saturated and relationship marketing, digital distribution and industry outreach to support emerging artists' and bands' careers.
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