AbiJack Management, leader in partnership development, sponsorship, artist relations and tour activation, today announced that the company has been tapped by popular Australian band LONGREEF to promote the release of the group's powerful "Battle Plan" single and video, which depicts the struggle of those being bullied across the globe. In an effort to help promote the song and video release, as well as raise awareness of the ongoing bullying epidemic, AbiJack has arranged a partnership between LONGREEF and Friend Movement, the influential national anti-bullying organization that is dedicated to celebrating friendship, building confidence and preventing bullying through art, music and education. As part of the new partnership, the song and video for "Battle Plan" will be available exclusively for download on the Friend Movement website and will also be the centerpiece of a national student contest in honor of National Bullying Prevention Month (October) and future songwriting workshops. To listen and watch "Battle Plan," visit http://friendmovement.com/battle-plan/.
Beginning in September 2014, in support of National Bullying Prevention Month, students will be encouraged to use music and the arts to create their own "Battle Plans," sharing how they will help to prevent bullying, build confidence and celebrate friendship. Entries will be submitted and showcased via Friend Movement's website and Facebook page and will also be featured at an upcoming Friend Movement event in October.
Additionally, Friend Movement and LONGREEF will also host songwriting workshops, where the band will share their creative process and moving story behind "Battle Plan" and help students write their own songs highlighting the core values of Friend Movement – Forgiveness, Respect, Inspiration, Education, Nurturing and Dreaming. Visit http://friendmovement.com for updates on upcoming events with Friend Movement and LONGREEF.
"Throughout school, I was bullied and tormented, both physically and psychologically by other kids, and it stays with you. There are kids out there who need to know they can get help, and I want this song to inspire them to believe in themselves, so they can put an end to any bullying in their lives," said Josh Barker, singer of LONGREEF. "LONGREEF's partnership with Friend Movement will help kids realize that they are not alone. It will give us a chance to reach out to people who are being bullied and help create awareness of this serious and ongoing problem."
"My passion for education and change that yield a world of understanding and acceptance motivates me daily. Sharing this passion, and bridging a union with LONGREEF and AbiJack has proven to be one of the most rewarding experiences for me," said Ronnie Kroell, CEO and founder of Friend Movement. "Being part of the launch of the band's new video ‘Battle Plan,' and coming together for a mutual goal is so meaningful and exciting. Alone we can only move pebbles, but together we can move boulders. As one, we are the ‘Battle Plan.'"
"We're really proud of the partnership we've created between LONGREEF and Friend Movement," said Brett Palmer, CEO of AbiJack Management. "LONGREEF has such a strong fan base and powerful story to tell, and Friend Movement is the perfect organization to help communicate the influential message of ‘Battle Plan.' We're truly excited to be working with them and know that this partnership can help change lives."
About "Battle Plan"
Everyone has been affected by bullying at some stage in their life. Singer Josh Barker writes from personal experience being bullied all through high school and has a scar on his upper lip reminding him of the experience every time he looks in the mirror. Band members Nick Miller, Jim Wark and Tristan Davies all witnessed bullying at their schools and in their neighborhoods growing up. While the video for "Battle Plan" features kids of all ages, members of LONGREEF feel strongly about any situation where people use unfair and unbalanced ways of intimidating, harassing, attacking or isolating someone. Whether it's bullying in the classroom, on the playground, in the workplace, or even out in public, it's the same thing and it's never okay. Physical size, social status, race, disability or being a little different should never be a reason for someone to be targeted for physical or emotional attack. To view the "Battle Plan" video, visit http://friendmovement.com/battle-plan/.
The members of LONGREEF have come from "Down Under" to conquer the U.S.A. Having relocated to America from their native Sydney in 2010, the band has taken to their adopted land by storm, tirelessly touring around the country with the likes of Seether, Sevendust, Papa Roach, Fuel, Hoobastank and have even showed their versatility with a special acoustic opening set on a tour with Gary Allan. Add to this prime time sets on the main stage at the Virginia Beach's massive Verizon Music Fest and East Coast Surf Contest, CPR Fest and Gulfport Music Fest in Biloxi MS, the boys from LONGREEF have been winning fans over on stages small and stadium-sized. They've had crowds upwards of 10,000 singing the words to their Active Rock radio hits "She Likes The Ladies" and "Dirty Motel" and were ranked the 10th hardest working band in the USA by DeliRadio. For more information, visit http://www.LONGREEFmusic.com/.
About Friend Movement
Friend Movement inspires people to prevent bullying by enabling them to be a better friend; providing entertaining and educational resources, cultivating global partnerships, and leveraging the latest social media technology. 2014 proves to be a spectacular year for Friend Movement as it continues to climb to be one of the solid forms of education and understanding in a world full of fear and judgment. Friend Movement continues to create an array of services geared towards bullying and motivational self- empowerment thru the use of social media and the arts. For more information, visit http://friendmovement.com/.
Since its founding in 2004, AbiJack Management has been establishing and maintaining successful partnerships between the corporate world and the music industry, with the ability to develop and manage sponsorship strategies. AbiJack Management is a leader in the industry for development and implementation of fully integrated marketing platforms to build sales and increase market share for both artists and corporate brands. Through years of experience, AbiJack Management has numerous relationships with artists' management agencies and corporate brands. AbiJack Management is always working to create unique marketing and branding programs for clients, and approaches each client as an individual, creating specialized programs that mutually benefit and raise the profile of the artist/product and brand together. AbiJack Management has extensive experience implementing these ideas and managing the process from inception to execution. Leading the way in corporate sponsorship, the AbiJack team brings together a solid group of professionals with extensive expertise in sponsorship marketing, artist relations and tour activation and management. For more information, please visit www.abijackmgmt.com.