Music industry consultant, and self-proclaimed "branding fool," Loren Weisman is the author of "The Artist's Guide to Success in the Music Business" (ISBN: 978-1608325788).
On June 28, he begins the "Proof of Concept Tour," a two-month, 40-city book and speaking tour. It will take place from 12 p.m. to 4 p.m. at The Third Street Promenade Barnes & Noble in Santa Monica, Calif. at 1201 3rd Street. Special guests will include multi Grammy Award Winning Producer/Engineer, Val Garay.
Weisman plans to focus his Santa Monica Barnes & Noble book signing on artist branding and will launch the audio version of the first chapter, "The Music Industry and You" (ISBN: 978-1626341487) from "The Artist's Guide to Success in the Music Business."
Several guests from inside and outside the music industry will join Weisman in "The Proof of Concept Tour" to share their branding ideas and applications. In addition to branding fundamentals, wilder branding ideas will also be tossed into the mix.
"These concepts are ideal for people in and out of the music business to use and apply from the book and beyond," Weisman says. "Branding is essential for any business. If you're not branding your images, your logo, your font and your content, and then reinforcing it with consistent and uniform content, you're getting lost in the mix."
"The Artist's Guide to Success in the Music Business" delivers the, "Who, What, When, Where, Why and How" of the steps musicians and bands have to take to succeed in music.
The start of the tour includes the following cities and dates so far...
Sat. June 28th – Santa Monica, California
Tues. July 1st – St. Augustine, Florida
Wed. July 2nd – Daytona beach, Florida
Sat. July 5th - Miami, Florida
Sun. July 6th – Jupiter, Florida
Mon. July 7th – Ft. Pierce, Florida
Tues. July 8th – Vero Beach, Florida
Fri. July 11th – Tampa, Florida
Sat. July 12th – Orlando, Florida
Sun. July 13th – Tallahassee, Florida
Mon. July 14th – Mobile, Alabama
Tues. Jul 15th – New Orleans, Louisiana
Wed. July 16th – Birmingham, Alabama
Thu. July 17th – Atlanta, Georgia
Fri. July 18th – Nashville, Tennessee
Sat. July 19th – Nashville, Tennessee
Sun. July 20th – Cincinnati, Ohio
Mon. July 21st – Columbus Ohio
Tues. July 22nd – Pittsburgh, Pennsylvania
Wed. July 23rd – Washington DC
Thu. July 24th – Washington DC
Fri. July 25th – Philadelphia, Pennsylvania
Sat. July 26th – New York City, New York
Sun. July 27th – Boston, Massachusetts
Mon. July 28th – Syracuse, New York
Tues. July 29th – Cleveland, Ohio
Wed. July 30th – Detroit, Michigan
More information on August dates and for future bookings, please contact:
Barbara Brown Booking and Management Group