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Christopher Ursin launches Trident Branding Group
09-04-2013 | Business News
Christopher Ursin recently launched Trident Branding Group Inc. a boutique branding consultancy working across three key businesses: celebrity licensing, corporate brand licensing and celebrity endorsements.
Ursin is well entrenched in the entertainment industry and specializes in developing lifestyle brands for celebrities and music artists. For corporate brands TBG will develop, re-launch or enhance existing trademark licensing programs. TBG is uniquely equipped with the tools and connections to develop & leverage client’s brands into highly profitable licensing programs. The focus is always on the long term strategy and protecting the DNA of the brand. Ursin works closely with his clients to secure best in class partners. TBG is able leverage its extensive relationships across all product categories as well as at retail to built programs that exceed client’s expectations.
Most recently Christopher Ursin was the Director of Consumer Products at Scholastic Inc. Previously Ursin was the Vice President of Brand Licensing for Brand Asset Group a Warner Music Group JV. In this role Ursin developed lifestyle licensing programs for music artists under WMG. Before joining WMG Ursin was the Director of Licensing at Marvel Entertainment. In this role he managed a $5 billion dollar licensing program that included the three films- Spiderman 3, Iron-Man and Hulk 2. Previous to Marvel Ursin worked for two licensing agencies working with iconic brands including Hummer, Corvette, Cadillac, Kawasaki, Hoover, Goodyear, Suave, Valvoline, Morton, Hawaiian Punch, Seven-Up, Dr Pepper, Crush, Maytag, Magic Chef, Admiral, Tyson, Lockheed Martin, Pez Candy, Pepsi, Mountain Dew, Budweiser and many others.
Ursin believes the boutique agency model with a unique trident focus will give clients the attention and expertise they deserve with minimal risks.
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